Signature Solar · 16 hours ago
Email Marketing Specialist
Sulphur Springs, TX
Full-time
Onsite
Entry, Mid Level
2+ years expSignature Solar is seeking a high-impact Email Marketing Specialist to own and scale their email channels. The role involves building and optimizing B2B and B2C email programs, including campaign execution, lifecycle automation, segmentation, testing, and performance optimization.
Renewable EnergyRetailSolar
Responsibilities
Develop and execute the B2B and B2C email marketing strategy across the full customer lifecycle (lead nurture, onboarding, activation, cross-sell, upsell, re-engagement, retention)
Partner with Marketing, eCommerce and Sales to align email programs with launches, promotions, and GTM initiatives
Build segmentation and personalization frameworks based on behavior, lifecycle stage, industry, and purchase intent
Own end-to-end email production: concepting, copy, creative briefing, build, QA, optimization/testing, deployment, and post-send analysis
Design and implement automated journeys (welcome, abandoned cart, browse abandonment, post-purchase, reactivation, lead nurture, B2B sales handoff, etc.)
Maintain and optimize trigger logic, timing, and frequency to maximize engagement and conversion
Lead A/B and multivariate testing across subject lines, creative, CTAs, offers, cadence, and personalization
Continuously improve deliverability, open rates, CTR, conversion, and revenue per send
Own reporting dashboards and performance insights tied directly to revenue, pipeline, and ROI
Forecast and track email-driven revenue contribution for both eCommerce and B2B pipeline
Identify opportunities to increase AOV, repeat purchase, and lifetime value through targeted lifecycle programs
Support promotional strategy and pricing tests in partnership with eCommerce and Performance Marketing
All other duties assigned
Qualification
Required
2–5+ years of hands-on email marketing experience in high-volume B2C and/or B2B environments
Proven experience building lifecycle automation and revenue-driven email programs
Deep understanding of segmentation, personalization, and behavioral targeting
Strong copy instincts and conversion-focused creative judgment
Experience with ESPs and marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar)
Advanced knowledge of deliverability best practices, CAN-SPAM/GDPR compliance, and data hygiene
Strong analytical skills with experience using data to drive optimization and business decisions
Preferred
Experience in Salesforce, Big Commerce, eCommerce, solar energy
Experience supporting both direct-to-consumer and sales-assisted B2B funnels
Advanced analytics a plus
Company
Signature Solar
Signature Solar is an online store that provides solar panels, off-grid solar system kits, solar components, and mounting solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
James Showalter
Chief Executive Officer
Madison Dearmore
Executive Assistant to Chief Executive Officer
Recent News
2025-09-23
2024-04-09
Company data provided by crunchbase