Dairy Management Inc. · 5 hours ago
Vice President, Paid Media & Retail
Rosemont, IL
Full-time
Hybrid
Director/Executive
$140K/yr - $185K/yr
10+ years expDairy Management Inc. is a nonprofit organization committed to sustainable nutrition and promoting the goodness of dairy. They are seeking a dynamic Vice President to lead their paid media efforts, focusing on retail media networks and e-commerce platforms to engage key audiences and drive sales performance.
NutritionWellness
No H1B
Responsibilities
Lead the development and execution of comprehensive paid media strategies across digital, retail media networks (e.g., retailer onsite, offsite, and in-store media), e-commerce, and media partnerships in support of organizational goals
Ensure retail media and e-commerce strategies are fully integrated with broader marketing, communications, and brand initiatives — supporting both awareness and conversion objectives
Define the role of paid commerce media within the full consumer and shopper journey, from upper-funnel education to point-of-purchase activation
Provide day-to-day media agency oversight and collaborate closely with other MCA leaders to ensure integrated planning, alignment, and execution across channels
Oversee multi-channel paid media programs including paid search, paid social, display, programmatic, retail media networks, and e-commerce-driven placements
Lead strategic planning and activation across key retail and commerce partners, ensuring campaigns are optimized for shopper relevance, timing, and performance
Set strategic direction for channel mix, audience targeting, creative approach, messaging frameworks, and budget allocation across brand and commerce objectives
Optimize campaigns end-to-end — from planning and activation through measurement, sales impact analysis, and reporting
Establish KPIs and measurement frameworks that connect paid media performance to commerce outcomes, including sales lift, conversion, ROAS, and retailer-specific metrics
Analyze and interpret retail sales, shopper, and e-commerce data to inform optimization, future investment decisions, and strategic recommendations
Translate complex performance and sales data into clear insights and narratives for senior leadership and cross-functional partners
Leverage retailer and platform data to refine audience strategies, test new approaches, and scale successful tactics
Develop and maintain strong relationships with media partners, publishers, retail media networks, and platform representatives
Evaluate, negotiate, and structure media and retail partnerships that deliver incremental value, innovation, and measurable business impact
Stay current on evolving retail media capabilities and emerging commerce platforms to ensure DMI remains competitive and forward-looking
Collaborate closely with creative, content, insights, and communications teams to ensure paid media — including retail and e-commerce — is fully integrated with messaging and storytelling
Engage with and support regional (State & Region) business development and marketing teams on local retail efforts for national/local collaboration on multi-channel paid media programs, including management of backend technology platform
Partner with e-commerce, Strategic Intelligence, retail and partnership teams to align media strategy with sales priorities, retailer partner needs, and performance insights
Serve as a strategic advisor to senior leadership on paid media, retail media, and e-commerce trends, opportunities, and risks
Stay abreast of industry trends, emerging retail media models, commerce innovation, and new technologies — including AI, automation, and advanced measurement — to elevate DMI’s paid media capabilities
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field
10+ years of progressively responsible experience in paid media, performance marketing, or digital marketing leadership roles
Demonstrated senior-level experience leading retail media and e-commerce campaigns, ideally across multiple retailer platforms, and integrating them into broader brand and communications strategies
Proven ability to analyze and interpret sales, shopper, and e-commerce performance data to drive optimization and strategic decisions
Track record managing media budgets and delivering measurable ROI across both brand and commerce objectives
Deep understanding of digital marketing, retail media ecosystems, e-commerce platforms, and performance measurement frameworks
Strong analytical capabilities with the ability to connect media investment to sales and business outcomes
Strategic thinker who can balance long-term brand building with near-term commerce performance
Strong negotiation skills and experience managing agency and media partner relationships
Exceptional leadership, communication, and cross-functional collaboration skills
Foster a culture of innovation, accountability, data-driven decision-making, and continuous learning
Provide coaching, performance management, and development planning for direct reports
Preferred
Experience in CPG, food & beverage, retail, or agency environments with a strong commerce orientation
Familiarity with complex, multi-stakeholder or industry-led marketing organizations
Experience driving media innovation and scaling new retail media or commerce capabilities
Benefits
Medical
Dental
Vision
Paid parental leave
Life
Short-term and long-term disability
Flexible spending accounts (health care, dependent care, transit and parking)
401k provides up to a 10% match
Roth account
Company
Dairy Management Inc.
Dairy Management Inc.™ (DMI) is funded by America’s 29,000 dairy farmers, as well as dairy importers.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Barbara O'Brien
President & CEO
Quinton Baily
Chief Financial Officer & Executive Vice President, Finance
Recent News
2025-01-02
Company data provided by crunchbase