Audience Engagement Producer jobs in United States
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MediaNews Group · 13 hours ago

Audience Engagement Producer

MediaNews Group is a major U.S. news organization that connects communities through local news coverage. The Audience Engagement Producer will lead social media and engagement projects, create tailored content, and monitor analytics to enhance audience interaction and growth.

NewsPublishing

Responsibilities

Lead daily production for branded social channels, newsletters, and push alerts; create tailored content including social video and graphics
Monitor analytics (Google Analytics, Marfeel) to make data-driven decisions on story promotion, site programming, and readership growth
Partner with SCNG editors and national peers on enterprise projects, breaking news, and wire monitoring for video opportunities
Measure digital performance through engagement metrics to develop tactics for building and retaining audience
Train other staffers on innovative digital tools and best practices while ensuring all content adheres to editorial codes of ethics
Use creativity and audience data to manage website programming, ensuring a visually energetic and accurate user experience

Qualification

Social media strategyAnalytics toolsPublishing toolsSEO knowledgeContent creationCommunication skillsTeam collaboration

Required

Bachelor's degree (or equivalent) and 1+ years of editing/design experience at a news publication, including live event coverage
Strong understanding of X, Facebook, Instagram, Threads, and TikTok; expert knowledge of newsletter and push alert strategies
Expert use of publishing and creative tools, including Facebook Business Manager, SocialFlow, Push.ly, Canva, Adobe Premiere Pro, and Final Cut Pro
Advanced knowledge of SEO research and ability to translate data from Google Analytics, Marfeel, and Adobe Analytics into actionable strategies
A solid grasp of grammar and ethics, including an understanding of fair use, copyright laws, and social media terms of service
Excellent communication skills with the ability to work independently or team-wide in a fast-paced, deadline-driven environment

Benefits

Medical
Dental
Life and disability insurance
401k
Paid time off
Select paid holidays

Company

MediaNews Group

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MediaNews Group is in local, multi-platform news and information.

Funding

Current Stage
Late Stage

Leadership Team

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Steve Rossi
Retired as President & CEO
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Daniel S. Scofield
COO & CFO Southern California News Group
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Company data provided by crunchbase