Publicis Health · 1 week ago
Associate Director, Social Strategy
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$105K/yr - $165K/yr
6+ years expPublicis Health is a fully integrated team providing innovative services in a modular way. The Associate Director, Social Strategy is responsible for leading social-first strategies that connect brands to consumers, guiding content strategy, and ensuring data-driven social programs across platforms.
AdvertisingHealth CareMarketing
Responsibilities
Lead the development of social strategy grounded in consumer/HCP insight, platform behavior, and cultural momentum
Identify emerging trends, behaviors, and opportunities within the social media landscape to inform strategic recommendations
Translate insights into clear social content strategies, engagement frameworks, and platform-specific approaches
Guide the creation of multi platform content programs that seamlessly connect brand objectives with community needs and behaviors
Partner with creative and production teams to ensure content ideas and executions reflect platform standard processes and contextual relevance
Define platform and content requirements, find opportunities to levedemonstrate or evolve existing client assets, and lead development of net new content
Collaborate with account leaders, strategy, creatives, and analytics partners to build integrated, insight driven programs
Develop social engagement models, participation guides, and community management frameworks
Provide strategic oversight on day to day community management, serving as the customer concern point for sensitive issues or content decisions
Lead workshops and strategic working sessions with clients and internal interested parties
Build and maintain a consistent, cohesive user experience across content and community touchpoints
Mentor and handle cross functional team members chipping in to social strategy and content development
Provide thought leadership and social trends
Qualification
Required
Experience in pharmaceutical social media is required
Extensive experience developing and executing multi platform social media strategies, including content planning, editorial calendars, and tactical activations
Deep understanding of community management, engagement frameworks, publishing workflows, and platform specific creative best practices
Experience working in healthcare or regulated categories is required (HCP or consumer)
Proven ability to lead content strategy, creative development, and production for digital and social environments
Strong understanding of interaction design, social platform requirements, and the nuances of social experience
Demonstrated experience managing or collaborating with cross functional teams including strategy, account, creative, and production
Exceptional attention to detail, organizational skills, and communication skills with the ability to protect brand integrity across channels
Ability to thrive in fast paced, high pressure environments and adapt to real time shifts (including live event or always on situations)
Highly fluent in social platforms and digital culture; active participant and early adopter of new tools, technologies, and social behaviors
Ability to analyze platform performance, consumer insights, and qualitative/quantitative data to inform strategy
Excellent verbal and written communication skills; ability to present, facilitate, and influence effectively
Professional, diplomatic, and solutions oriented approach; strong judgment and common sense
Resourceful, assertive, and proactive with a proven record of driving progress and delivering results
6+ years of experience in online marketing, social strategy, digital content, community management, or related fields
Preferred
Experience with basic front end code (HTML, CSS, JavaScript, PHP) is a plus but not required
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Health
Publicis Health is a marketing and advertising company specializing in healthcare communications solutions.
1001-5000 employees
H1B Sponsorship
Publicis Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (4)
2022 (8)
2021 (4)
2020 (9)
Funding
Current Stage
Late StageLeadership Team
Alexandra von Plato
Chief Executive Officer
Nick Colucci
CEO
Recent News
globallegalchronicle.com
2025-08-04
2025-07-31
2025-06-25
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