Teach Plus · 2 months ago
Texas Social Media Consultant
United States
Contract
Remote
Mid Level
$1,500/mo - $1,500/moTeach Plus is a national nonprofit focused on empowering teachers to take leadership over policy and practice issues that advance equity and student success. They are seeking a creative and strategic Social Media Consultant to enhance their online presence and engage audiences through compelling content across various platforms.
EducationNon ProfitTraining
Responsibilities
Conduct a comprehensive social media audit to assess reach, engagement, and current performance
Develop and implement a strategic social media plan and content calendar aligned with the Teach Plus brand and Team Texas’ five-year goals
Define success metrics, benchmarks, and KPIs based on audit findings and organizational goals
Design and manage multimedia campaigns across platforms (TikTok, Instagram, X/Twitter, LinkedIn, Facebook), highlighting teachers as superheroes, career-connected educators, and career stewards
Integrate research, program reports, and stories of impact into accessible, engaging storytelling
Work with Texas staff to identify impactful teacher stories, gather content, and align messaging with ongoing initiatives
Track performance, monitor engagement, and adjust content, cadence, and strategy based on data-driven insights
Provide recommendations to optimize campaigns and platform strategies
Use social media to drive awareness, applications, and attendance for Texas programs, events, and regional initiatives
Minimum 3-4 posts per week across platforms
Demonstrated growth in followers, audience interactions, and sustained engagement metrics
Increase teacher applications and event registrations attributable to social media campaigns
Review with recommendations for sustainability, optimization, and future campaigns
Qualification
Required
Proven experience in social media strategy, content creation, and storytelling, ideally within education, advocacy, or nonprofit sectors; understanding of the political landscape is a plus
Creative and data-driven ability to translate research, data, and teacher stories of impact into accessible, engaging multimedia content that resonates with diverse audiences
Skilled in defining, tracking, and analyzing social media performance metrics to assess engagement, reach, and impact, and using insights to optimize campaigns
Collaborative, proactive, and able to partner with teams to surface stories, amplify organizational priorities, and align content with broader strategic goals
Familiarity with key social media platforms, including TikTok, Instagram, X/Twitter, LinkedIn, and Facebook, with knowledge of platform-specific best practices
Passionate about elevating teachers' voices and showcasing their impact through creative storytelling
Company
Teach Plus
Teach Plus offers various programs to develop and empower teachers to enhance the prospects and outcomes for students.
Founded in 2009
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Glick Philanthropies
2023-06-27Grant
Leadership Team
Briana Morales, M.Ed
CEO Teacher Cabinet Member
Andrea Eide Azevedo
Chief Operating Officer
Recent News
Company data provided by crunchbase