Adobe · 8 hours ago
Principal Product Marketing Manager – Firefly Monetization
San Francisco, CA
Full-time
Onsite
Lead/Staff
$145K/yr - $261K/yr
12+ years expAdobe is a company focused on changing the world through digital experiences. They are seeking a strategic Product Marketing Lead to drive revenue growth and set the monetization strategy for Firefly technology and products across their ecosystem.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Define and drive the overall Firefly monetization strategy: Lead the evolution of plan tiering, pricing, feature gating, offers, and AI-powered personalization
Lead the global roll-out of new plans & pricing: Orchestrate successful launches in coordination with your cross-functional partners
Drive cross-functional alignment: Partner closely with product management, design, finance, and strategy to ensure monetization supports user value
Executive influence: Drive strategic updates and discussions with senior executives to secure agreement for new business models
Deep market intelligence: Develop deep knowledge of the Firefly business, generative models, and differentiated capabilities (creative control, content quality). Be the expert in market trends, customer needs, competitive landscape, and market growth drivers in the Gen AI space
GTM Strategy & Positioning: Work with partners to define a clear vision for the business and GTM strategy required to win in each category. Position our plans and pricing with clear value propositions and differentiation in the market
Experimentation & Optimization: Act as a change agent, guiding teams forward in a rapidly evolving environment. Own the experiment roadmap to continuously improve our offerings and tactics
Qualification
Required
12+ years of experience in product management, product marketing, growth marketing, or strategy consulting
Experienced senior-level PMM who understands Creative professionals and their expectations from tools across domains such as Photography, Imaging, Design, 3D, and Video
Strong quantitative skills with proven experience leading pricing, growth, plans, and monetization at a global scale
Deep experience running and orchestrating experiments (A/B testing, conjoint & Maxdiff research) with a drive to constantly optimize
Strong EQ and leadership ability. Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a highly matrixed, global organization
Excellent communication skills with the ability to set short and long-term strategic priorities
A relentless focus on customer experience and a passion for how creativity will be transformed by AI/ML
A working style that combines high-level strategy with hands-on execution
Preferred
BA/BS Degree preferred OR 12+ years of experience product management/growth marketing/product marketing OR equivalent practical experience
Benefits
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-01-22
Company data provided by crunchbase