Guckenheimer · 7 hours ago
Brand Manager
San Antonio, TX
Full-time
Onsite
Mid Level
$126K/yr - $152K/yr
4+ years expGuckenheimer is a company focused on corporate dining environments, and they are seeking a Brand Manager to shape and evolve their brand across diverse dining settings. The role involves driving brand innovation, collaborating with various teams, and ensuring brand consistency while enabling customization.
Food and BeverageFood Processing
Responsibilities
Drive brand innovation by identifying emerging food and hospitality trends and translating them into relevant, ownable concepts and programs
Manage and evolve the brand and innovation calendar, ensuring a steady pipeline of fresh ideas, seasonal initiatives, and timely activations
Support the ongoing development of food frameworks, visual assets, and experience standards across Guckenheimer’s dining portfolio
Ensure brand consistency while enabling thoughtful customization across diverse client environments
Act as a brand steward, helping teams interpret and apply brand standards in ways that feel intentional, relevant, and on-brand
Partner closely with the Senior Director of Concept Development on new food innovation concepts, providing support and input from brief process through to final operational rollout
Help bring culinary, wellness, seasonal, and limited-time programs to life through cohesive branding and storytelling
Translate high-level concepts into clear, compelling brand expressions across menus, signage, graphics, and guest touchpoints
Collaborate closely with Culinary, Operations, Supply Chain and Technology teams to ensure brand intent is clearly understood and effectively executed
Serve as a connective partner between creative vision and operational reality, helping bridge strategy and execution
Provide brand guidance and support to regional and on-site teams as needed
Oversee the development of brand assets including menus, signage, naming, copy, and presentation guidelines
Partner with internal teams and external vendors (designers, printers, fabricators) to deliver high-quality brand materials
Review and provide feedback on creative outputs to ensure alignment with brand standards and concept goals
Content creation and curation for guest-facing websites that support individual cafés
Manage multiple brand-related initiatives simultaneously across varied locations, timelines, and stakeholders
Maintain organized workflows, timelines, and shared asset libraries
Support the rollout of new concepts, programs, and brand updates across the portfolio
Qualification
Required
4+ years of experience in brand management, brand marketing, or concept development
Experience in foodservice, hospitality, retail, lifestyle, or multi-unit environments strongly preferred
Demonstrated ability to drive innovation while maintaining brand consistency across diverse physical environments and formats
Strong visual sensibility with an understanding of how brand comes to life in physical spaces
Excellent organizational and project management skills
Collaborative mindset with the ability to work effectively across disciplines and organizational levels
Comfortable balancing strategic thinking with hands-on execution
Must be able to lift a minimum of 25lbs
Come to work properly dressed as a professional
Employee must be able to work under pressure and time deadlines during peak periods
Expected to be available to customers during peak periods
All employees must adhere to Health, Safety, Environment, and Quality (HSEQ) policies and procedures to ensure a safe and compliant work environment
Preferred
Experience in foodservice, hospitality, retail, lifestyle, or multi-unit environments strongly preferred
Benefits
Medical
Dental
Life and disability insurance
Comprehensive leave program
Company
Guckenheimer
Guckenheimer is a premier on-site corporate restaurant management and catering company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rick Green
Head of Culinary
Recent News
2025-09-05
Company data provided by crunchbase