Elite Insurance Partners · 9 hours ago
Digital Marketing Specialist (SEO, SEM & Paid Media)
Elite Insurance Partners (EIP) is a nationally recognized, technology-driven insurance brokerage. They are seeking a data-driven Growth Marketing Strategist with expertise in SEO and SEM/PPC to enhance their online presence and drive qualified traffic, improving ROI and maximizing lead generation.
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Responsibilities
Develop and execute advanced SEO strategies to grow organic traffic and conversions
Perform technical SEO audits and implement improvements for site speed, crawlability, and Core Web Vitals
Lead keyword research, content optimization, and competitive analysis to strengthen domain authority
Build and manage a high-quality backlink profile through targeted outreach
Monitor search performance and KPIs using Google Analytics, Search Console, SEMrush, and Ahrefs
Stay current with algorithm updates and industry best practices to sustain growth
Plan, launch, and optimize multi-channel paid campaigns across Google Ads, Microsoft Ads, Meta, and TikTok
Manage budgets, analyze performance, and report on metrics such as CPA, CTR, and ROAS
Conduct A/B testing on ad copy, landing pages, and targeting to increase conversions
Collaborate with our CRO Specialist and creative team for data-backed improvements
Align paid and organic strategies to create a unified, high-performing digital presence
Qualification
Required
5+ years of experience in digital marketing with proven success in SEO and SEM/PPC strategy and execution
Advanced understanding of technical SEO, keyword optimization, and content strategy
Hands-on experience managing significant ad budgets and performance-driven campaigns
Proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication, organization, and time-management skills
Ability to commute to our office in Tampa Florida
Benefits
401(k) with Company Match: Up to 3.5% after one year of employment.
Paid Time Off: Generous PTO, paid holidays, and incentive-based time off.
Comprehensive Health Insurance: Medical, dental, vision, life, and disability coverage.