Ascent Developer Solutions · 1 day ago
Director of Marketing
Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $175K/yr
8+ years expAscent Developer Solutions is a leading private lending platform, serving real estate developers nationwide. The Director of Marketing is responsible for elevating brand visibility and client engagement across various channels, ensuring that Ascent's high-touch service model is evident in all interactions.
Financial ServicesReal Estate Investment
Responsibilities
Strengthen inbound lead flow through SEO, SEM, and improved conversion paths
Shift brand perception from transactional deal announcements to lender-led, relationship-driven storytelling
Build the marketing infrastructure required to support growth across sales, conferences, and digital outreach
Redesign website content hierarchy to ensure Ascent's track record, experience, and service hallmarks are visible upon first visit
Lead SEO strategy and content upgrades to improve organic search visibility and qualified traffic
Improve conversion paths, including clear calls to action, prominent contact options, and faster access to live interaction (phone, forms, off-hours contact strategy)
Ensure the website serves as the backbone for all marketing channels (social, email, SEM, conferences)
Evolve LinkedIn and Instagram strategy beyond closed-deal posts to highlight: Client testimonials, Project stories and outcomes, Differentiators unique to Ascent's lending approach
Refresh post copy and formats to avoid repetitive messaging and increase engagement
Partner with Loan Officers to increase visibility, comments, and interaction on posts
Actively encourage current and past clients to follow, comment, and share content
Establish and manage Ascent's Google Business profile to: Provide quick company details and contact access, Enable client testimonials and reviews, Support credibility and SEM readiness
Monitor and optimize reputation and visibility across search platforms
Prepare website and Google infrastructure for SEM launch
Design and manage Google Ads campaigns targeting borrowers with active or pending projects
Optimize campaigns for lead quality, conversion, and ROI
Use SEM to strengthen brand recognition and authenticity, not just short-term lead capture
Evaluate current conference sponsorships for ROI and audience alignment
Develop a targeted conference strategy, including select regional and non-IMN events
Leverage conferences for brand building, lead generation, and follow-up campaigns
Qualification
Required
Bachelor's degree in Business, Finance, Marketing, Communications, or a related field
8+ years of marketing experience, preferably in: Private lending, Real estate finance, Capital markets or financial services
Demonstrated success owning end-to-end marketing strategy and execution
Strong understanding of SEO, SEM, website conversion optimization, and social media strategy
Experience positioning relationship-driven, high-touch service models
Comfortable operating in a growth-stage, entrepreneurial environment
Data-driven, but highly attuned to brand, messaging, and client perception
Benefits
Five health plans
Two dental plans
Health savings and flexible spending accounts
Vision coverage
A 401(k) plan
Other optional benefits from which to choose
Company
Ascent Developer Solutions
AscentDS is a private loan and institutional debt platform that provides tailored financing solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Elliott Management Corp.
2024-07-19Private Equity
Leadership Team
Robert Wasmund
Founder & CEO
David hada
Chief Financial Officer
Recent News
2026-01-20
2025-11-11
Company data provided by crunchbase