PetSmart · 8 hours ago
Sr Specialist, Personalized Marketing
Phoenix, AZ
Full-time
Hybrid
Mid, Senior Level
3+ years expPetSmart is a leading pet retail company seeking a Sr. Specialist in Personalized Marketing who thrives at the intersection of strategy and execution. This role focuses on translating CRM strategy into high-quality execution, managing multiple workstreams, and optimizing customer communication through data and personalization.
E-CommercePetRetailRetail TechnologyTraining
Responsibilities
Serve as a strategic thought partner in CRM working sessions, translating marketing briefs into executable, customer-centric communication strategies
Participate in monthly campaign calendar planning and weekly channel planning sessions, contributing ideas, recommendations, and optimization opportunities
Help challenge the status quo by identifying ways to improve targeting, personalization, messaging, and process efficiency
Create detailed CRM datasheets and campaign briefs that clearly outline objectives, targeting, messaging, offers, and personalization logic
Prepare and manage campaign request forms, ensuring all required inputs (copy, disclaimers, URLs, assets, personalization rules) are accurate and complete
Collaborate with audience, database, and analytics partners to define customer segments and personalization strategies
Execute and coordinate promotional offer setup across in-store and digital experiences, including coupon and offer asset creation when needed
Maintain campaign performance tracking and support hypothesis-driven test-and-learn initiatives
Partner with leadership to interpret results and share insights with internal stakeholders
Leverage AI, automation, and personalization engines to enhance relevance, efficiency, and customer experience
Stay curious and forward-thinking about emerging CRM tools, AI capabilities, and personalization best practices
Qualification
Required
Bachelor's degree from a four-year college or university in Marketing, Merchandising, Business or other relevant path
Minimum three years of relevant marketing experience
Excellent attention to detail and bias for customer-centric planning
Strong organizational skills and able to prioritize tasks and project timelines as necessary
Must be able to work in a fast-paced environment where priorities can change quickly
Strong collaboration and relationship-builder, both internally and externally, with outstanding verbal and written communication skills
Self-starter, initiative-taker
High proficiency with Microsoft Excel and PowerPoint
Preferred
Previous experience in CRM including email, SMS or mobile push preferred
Experience working with various AI tools, preferred
Benefits
Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
"Top Dog" gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
"Sit & Stay" Café serving fresh breakfast and lunch options, snacks, & more
"Lil Paws" NAEYC-accredited onsite childcare facility providing high-quality early education
Paid Volunteer Opportunities to spend time doing good for causes close to heart
Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more
Company
PetSmart
PetSmart is an e-commerce business that offers pet supplies, medications, grooming solutions, and adoption services.
10001+ employees
H1B Sponsorship
PetSmart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (19)
2023 (33)
2022 (5)
2021 (3)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$2.71BKey Investors
Apollo
2025-08-08Debt Financing· $2.7B
2023-07-24Secondary Market
2014-11-18Acquired
Leadership Team
Ken Hicks
CEO
Alan Schnaid
EVP and Chief Financial Officer
Recent News
Canada NewsWire
2025-11-14
Company data provided by crunchbase