Publicis Collective · 12 hours ago
Analyst, Paid Search
Chicago, IL
Full-time
Onsite
Entry Level
$50K/yr - $66K/yr
1+ years expPublicis Collective is a part of the global Publicis Media network, dedicated to redefining the future of marketing through innovative solutions. The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels, requiring strong analytical skills and attention to detail.
AdvertisingAnalyticsCRMDigital Marketing
Responsibilities
Gather research necessary to build a new campaign; assist the manager in gathering necessary data for plan development
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing and bid adjustments
Active monitoring and management of performance and competitive landscape
Monitor and optimize paid search performance to meet business objectives
Develop and implement optimization recommendations and/or testing plans
Utilize bid management tools as well as specific paid search platforms (Google Ads, Microsoft Ads, etc.) to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help to build insights
Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Tableau, Google Trends
Work closely with manager to establish priorities and manage workload
Timely delivery of all work
Stay informed on search industry trends and new tools and ad formats
Successful completion of training programs and any requisite certifications
Foster strong relationships with internal teams and client groups
Qualification
Required
1+ years of experience in bid management, paid search and/or paid social campaign development/management/optimization with the use of leading search platforms
Demonstrated experience with using Google Ads for paid search campaigns; additional familiarity with Microsoft Ads is a plus but not required
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Collective
Publicis Collective is a creative agency that provides web analytics, internet marketing, CRM, and digital technology services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Meghan Grant
Chief Client Officer, Global Integrated Media
Recent News
2025-03-11
2024-04-10
Company data provided by crunchbase