Principal Product Marketing Manager jobs in United States
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SheerID · 6 hours ago

Principal Product Marketing Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
date5+ years exp

SheerID is building the future of data-driven marketing with their innovative Audience Data Platform. The Principal Product Marketing Manager will develop product positioning and go-to-market strategies, conduct market research, and work cross-functionally to drive product adoption and revenue growth.

Developer APIsRetailSaaSSecuritySoftware
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Comp. & Benefits
Hiring Manager
Lex David
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Responsibilities

Drive market intelligence strategy and establish research frameworks to understand evolving buyer needs and market dynamics
Design and oversee customer research programs including interviews, win/loss analysis, and surveys across multiple product lines
Contribute to competitive intelligence, defining competitive positioning strategy and creating scalable assets for GTM teams
Partner with Product and Executive leadership to translate market insights into strategic roadmap recommendations and business opportunities
Serve as thought leader and subject matter expert on B2C marketing technology
Define and own GTM strategy for major product initiatives, including new products and feature launches
Establish product positioning and messaging architecture that differentiates our platform in market
Build scalable GTM frameworks, playbooks, and enablement programs that drive consistency across GTM teams
Own business outcomes for strategic GTM initiatives, tracking pipeline contribution, adoption metrics, and revenue impact
Drive cross-functional alignment with Product, Sales, Customer Success, and Marketing leadership

Qualification

B2B SaaS Product MarketingB2C marketing technologyMarket researchCompetitive analysisBachelor's degree in MarketingAnalytical skillsWriting skillsCommunication skillsCross-functional collaboration

Required

5-7 years in B2B SaaS Product Marketing
Strong knowledge of B2C marketing technology (CDPs, Marketing Automation, CRM, Loyalty Platforms)
Experience designing and executing market research and competitive analysis
Excellent writing and communication skills
Analytical with experience in pipeline, adoption, and conversion metrics
Ability to work cross-functionally with Product, Sales, Customer Success, Engineering, and Marketing
Bachelor's degree in Marketing, Business, or related field

Company

SheerID

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SheerID is an enterprise verification platform that provides instant verification while minimizing friction and mitigating fraud.
dateFounded in 2011
location
Eugene, Oregon, USA
people-size201-500 employees
web-link
http://www.sheerid.com

Funding

Current Stage
Growth Stage
Total Funding
$96.08M
Key Investors
Brighton Park CapitalCVC Capital PartnersCentana Growth Partners
2021-04-16Private Equity
2019-11-13Series C· $64M
2018-01-23Series B· $18M

Leadership Team

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Stephanie Copeland Weber
Chief Executive Officer
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David Shear
President & Co-Founder
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Company data provided by crunchbase