Versiti Blood Center of Wisconsin · 1 day ago
Senior Manager Specialty Collections Marketing
Milwaukee, WI
Full-time
Hybrid
Mid, Senior Level
4+ years expVersiti Blood Center of Wisconsin is a leader in blood and life sciences, dedicated to improving patient outcomes through innovative solutions. The Senior Manager, Specialty Collections Marketing is responsible for developing and executing marketing strategies for Platelet and Group O blood collections, ensuring alignment with clinical demand and operational capabilities.
CommunitiesHealth Care
Responsibilities
Own and execute the integrated marketing strategy for Platelet and Group O collections, including donor acquisition, retention, frequency growth, and reactivation. Serve as the product marketing lead for specialty collections, translating demand forecasts and operational constraints into targeted donor engagement strategies. Develop differentiated value propositions, messaging frameworks, and donor journeys for Platelet and Group O donors
Partner with Inventory Management and Hospital Services to align marketing strategies with forecasted demand, customer needs, and yield performance. Analyze, forecast, and model specialty collection needs using donor behavior, show rates, center capacity, machine availability, and seasonal trends. Establish and manage KPIs and dashboards for specialty collections performance, providing actionable insights and recommendations to senior leaders
Actively participate as a senior leader within the Integrated Donor Marketing team, ensuring specialty collections strategies align with enterprise donor lifecycle, frequency, and incentive frameworks. Collaborate with campaign, loyalty, and engagement leads to ensure Platelet and Group O donors experience a cohesive, differentiated journey
Directly manage and coach the Platelet Program Coordinator and Integrated Donor Marketing Strategist, setting clear priorities, performance expectations, and development plans. Ensure seamless execution of specialty marketing programs across centers, call center, and donor services teams
Lead the development and evaluation of specialty donor incentive strategies in partnership with Donor Marketing and Finance. Design and optimize donor conversion models to identify high-potential donors and guide frontline recruitment efforts
Collaborate and influence across Donor Services, Recruitment, Call Center, Operations, Training, and Marketing to ensure specialty collections strategies are understood, adopted, and executed consistently. Partner with Training & Development to ensure donor-facing messaging, talking points, and conversion strategies are embedded across teams
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures
Qualification
Required
Bachelor's Degree Marketing, Business, Communications or related field required
4-6 years Product marketing, donor marketing, analytics, or demand-driven marketing roles required
1-3 years Demonstrated experience leading complex, cross-functional teams and initiatives required
1-3 years Demonstrated experience leading, hiring, developing and engaging team members required
Strong analytical, forecasting, and modeling capability required
Ability to translate complex data into clear marketing and operational strategies required
Proven ability to influence without authority across diverse teams required
Strategic thinker with strong execution discipline required
Excellent communicator required
Strong project planning, execution and change management capabilities required
Personal Computer (desk top, lap top, tablet)General office equipment (computer, printer, fax, copy machine) required
Microsoft Suite (Word, Excel, PowerPoint) required
Preferred
Master's Degree Marketing, Business, Communications or related field desired
Benefits
Medical
Dental
Vision Plans
Paid Time Off (PTO)
Holidays
Short- and Long-term disability
Life insurance
7% match dollar for dollar 401(k)
Voluntary programs
Discount programs
Others
Company
Versiti Blood Center of Wisconsin
Based in Milwaukee, Versiti Blood Center of Wisconsin is the exclusive provider of blood and blood products to more than 56 hospitals in 29 counties, and provides 230,000+ units of blood annually.
501-1000 employees
H1B Sponsorship
Versiti Blood Center of Wisconsin has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (2)
2023 (12)
2022 (9)
2021 (4)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Matthew Swanson, PMP
Manager, Marketing Partnership Programs
Nikki Mills, MBA
State HR Business Partner
Company data provided by crunchbase