dentsu · 12 hours ago
Director, Paid Media
Texas, United States
Full-time
Hybrid
Director/Executive
$94K/yr - $137K/yr
8+ years expDentsu is a global marketing and advertising agency seeking a Director of Paid Media to own and execute their paid media strategy. This role involves managing campaigns across Google Ads and Paid Social, leading a team, and partnering with various internal teams to drive B2B paid media programs that generate awareness and engagement.
AdvertisingInformation ServicesMarketing
Responsibilities
Define and own the paid media strategy across Google Ads (Search, Display, Video) and Paid Social (LinkedIn Ads), aligned to business objectives, GTM initiatives, and funnel goals
Establish audience strategies, channel mix, investment approach, and KPI frameworks to support awareness, demand generation, and conversion
Develop and evolve testing roadmaps that account for platform changes, algorithm shifts, and performance insights
Actively participate in campaign planning, setup, build, and optimization alongside direct reports, serving as a hands-on expert across platforms
Monitor performance daily and implement real-time optimizations related to bidding, targeting, creative, and budget allocation
Partner with creative and content teams to help write, review, and test ad copy and creative direction tailored to different stages of the B2B buyer journey and aligned to platform best practices
Own the paid media budget, including forecasting, pacing, and channel-level allocation to ensure efficient spend and goal attainment
Evaluate performance against KPIs and business goals, translating data into actionable recommendations that inform strategy, creative, and investment decisions
Own reporting and analysis across all paid media efforts, from weekly performance updates to monthly and quarterly deep-dive readouts
Build and maintain dashboards that communicate results, trends, and ROI to senior stakeholders
Connect paid media performance to broader funnel and lead outcomes, identifying opportunities to improve efficiency, effectiveness, and scale
Lead collaboration with digital, content, creative, and marketing operations teams to ensure paid media efforts are integrated with broader campaigns, GTM initiatives, and business priorities
Manage relationships with key paid media platform partners (Google, LinkedIn, and others) to stay ahead of product updates, best practices, and optimization opportunities
Build and lead a high-performing paid media team by setting clear goals, providing ongoing coaching and feedback, and fostering a culture of accountability, experimentation, and continuous improvement
Qualification
Required
8+ years of hands-on paid media experience, with a strong focus on B2B demand generation
Deep expertise managing campaigns in Google Ads (Search, Video, Display) and LinkedIn Ads
Proven experience operating in a player–coach role, balancing strategy, execution, and people management
Strong analytical and reporting skills, with ability to optimize in real-time and clearly communicate insights
Experience managing paid media budgets and forecasting against performance goals
Excellent communication and stakeholder management skills, including presenting results to senior stakeholders
Highly organized, adaptable, and comfortable working in a fast-paced, evolving environment
Preferred
Experience managing small teams (1-3 people) strongly preferred
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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