Wells Enterprises · 12 hours ago
Marketing Manager, Walmart Omnichannel
Bentonville, AR
Full-time
Onsite
Senior Level
5+ years expWells Enterprises is seeking a Marketing Manager for their Walmart Omnichannel team. This role involves developing and executing marketing strategies tailored for Walmart shoppers, focusing on both in-store and online engagement.
Food and BeverageFood ProcessingManufacturing
Responsibilities
In partnership with cross functional team members, own the development, internal approvals, customer approvals, results and execution of annual shopper marketing plans, including:
Collaborate with WMT customer team and other cross functional partners to develop and gain cross-functional alignment on WMT marketing strategies that deliver on WMT’s corporate and category objectives and Wells business objectives
Lead agency partners to develop omni shopper marketing plans in partnership with sales team that support customer objectives that integrate in-store tactics, digital, social and retail media/ecomm across key retailers
Develop, socialize, and keep updated a channel specific omni-shopper playbook and best practices to activate based on customer and Wells’ brands business objectives
Lead agency partners to develop omni shopper marketing plans in partnership with Walmart Sales Team that support customer business objectives and priorities
Partner with customer retail media networks and shopper teams to collaborate on WMC media plans and ensure plans will achieve stated key KPI’s
Ensure flawless execution of marketing plans, delivered on time and on budget, achieving aligned targets and objectives
Track program timelines and budgets by brand and retailer, manage invoice processing and coding and ensure compliance with internal guidelines
Leverage shopper insights and retailer data to inform programming and channel strategies
Develop measurement plans and recurring reporting across all WMT marketing activity, including KPIs, relevant benchmarks reflecting both Wells and Walmart priorities. Regularly provide updates on program performance including analysis of results and key callouts and recommend optimizations to improve future programs based on learning
Partner with category management and Walmart Sales team, develop and maintain reporting and provide regular updates with key insights into the analysis to track OPD sales and penetration, ensure Wells brands are meeting OPD benchmarks and identify areas of success and opportunity
Provide category and competitive performance insights to benchmark Wells performance against category and competition
Partnering with Digital Shelf Lead, ensure WMT content scores meet or exceed required benchmarks and partner with Digital Team members to identify digital shelf excellence content requirements
Create and share post program analysis including ROI and key KPI’s, identify lessons learned and inform future initiatives
Demonstrate ability to engage and lead appropriate cross functional team members across Brand, Shopper, Digital and other teams to create actionable strategies considering all cross-functional implications and objectives to deliver resulst
Gain required internal alignment and approvals, maintain regular cadence of cross-functional communication and updates on progress for planning, execution, and program results, and ensure approved plan is executed successfully delivering budgeted results
Own development, creation, and approval of Walmart-specific strategy and tactics with Walmart customer sales team’s alignment
Help to create omni shopper materials needed for customer planning meetings, Top-to-Tops, and joint planning sessions, RMN meetings as well as materials needed for grand opening events, and customer corporate events, etc
Demonstrate intimate knowledge of and staying ahead of the latest marketing opportunities for activation across in-store, online, and Corporate events to deepen our customer partnership and drive accelerated results
Manage WMT omni-shopper budget; reviewing frequently with Director of Shopper and Walmart Sales Team during initial plan creation and throughout planning
Partner with cross functional teams to align to channel investment
Partner with finance team to ensure monthly budgets are delivered in full
Be the internal champion and resource for all things Walmart marketing and customer activation. Keep stakeholders informed of key competitive activities, best in class activation, and new opportunities and/or changes in requirements for WMT activation
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field. MBA a plus
5-7+ years of experience in shopper marketing, merchandising, or retail marketing, with at least 3+ dedicated to Walmart shopper marketing
Experienced using Retail Link and SupplierOne. Scintilla Pro experience a plus
Walmart marketing expertise with proven track record of planning and executing omnichannel marketing programs specific to Walmart
Experience within marketing for CPG and / or Food & Bev industry
Familiarity with Walmart Connect; comfortably with sponsored search and paid media fundamentals
Familiarity with Walmart Digital Shelf strategies and content score assessment
Proven agency leadership (either within agency or on client side)
Ability to translate brand objectives into clear marketing plans
Ability to translate complex data into data driven insights and storytelling
Strong cross functional leadership capabilities
Strategic thinker with a passion for innovative marketing strategies that move consumers to actions
Strong business communication skills and ability to provide clear, concise communication to leadership team members
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
Company data provided by crunchbase