Avispa · 1 day ago
Senior Manager - Global Social Analytics
Avispa is a leading digital streaming network seeking a Senior Manager - Global Social Analytics. The successful candidate will drive strategic, data-informed decision-making for marketing teams and lead advanced analysis to shape campaign strategies and media planning.
RecruitingStaffing Agency
Responsibilities
Lead the development and execution of impactful deliverables with data-driven insights that inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
Synthesize and present findings from audience insights, campaign performance, and regional box office trends to guide marketing strategy
Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the theatrical landscape
Qualification
Required
6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking) at least 2 years being in media/entertainment or with agency
Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets
Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
Strong background in campaign effectiveness analysis and performance optimization
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders
Experience collecting social and search data
Excellent communication skills, with the ability to synthesize complex information for non-technical audience
Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics
Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
Preferred
A bachelor's degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field is preferred
Relevant coursework, certification(s), and/or demonstrated analytical expertise is preferred
Experience leading market research or consumer insights initiatives, particularly within the theatrical space is preferred
Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr) is preferred
Advanced expertise with data visualization tools (e.g., Tableau, Looker, Google Data Studio, PowerBI) is preferred
Strong project management skills and experience overseeing vendor relationships and insight delivery timelines is preferred
Benefits
Group Medical
Dental
Vision
Life
Retirement Savings Program
PSL