Director, Demand Generation jobs in United States
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BioRender · 9 hours ago

Director, Demand Generation

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date8+ years exp

BioRender is on a mission to accelerate the world’s ability to learn, discover, and communicate science. As the Director of Demand Generation, you will lead efforts to drive pipeline and revenue growth, overseeing the entire demand generation strategy and partnering with various teams to turn interest into impact.

Graphic DesignLife ScienceSoftware

Responsibilities

Own and execute BioRender’s demand generation strategy across the full funnel to drive qualified pipeline, revenue, and customer growth
Develop and scale integrated campaigns across channels including paid media, lifecycle/email, webinars, content syndication, partnerships, and events
Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals
Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs
Build and optimize lifecycle programs that nurture users from signup to activation, expansion, and retention
Manage and mentor a growing demand generation team, fostering a culture of experimentation, accountability, and continuous improvement
Own demand generation forecasting, budgeting, and performance reporting — using data to optimize ROI and inform future investments
Test, learn, and iterate constantly — leveraging A/B testing, attribution, and insights to improve conversion rates across the funnel

Qualification

Demand generationGrowth marketingPerformance marketingData analysisMarketing automation toolsLifecycle marketingA/B testingAttribution frameworksExperience in B2B SaaSTechnical audiencesCross-functional collaborationGrowth mindset

Required

8+ years of experience in demand generation, growth marketing, or performance marketing — ideally within B2B SaaS or product-led growth environments
Proven track record of building and scaling demand programs that drive measurable pipeline and revenue impact
Deep understanding of full-funnel marketing, attribution, and experimentation frameworks
Strong analytical mindset — comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making
Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams
Hands-on experience with paid acquisition, lifecycle marketing, and marketing automation tools
A growth mindset — you're curious, adaptable, and energized by building and optimizing systems in a fast-growing company

Preferred

Experience marketing to technical, scientific, or highly specialized audiences is a strong plus

Benefits

Remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.

Company

BioRender

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Glassdoor3.7
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BioRender develops a science visualization platform for the pharmaceutical and life sciences industries.
dateFounded in 2017
location
Toronto, Ontario, CAN
people-size201-500 employees
web-link
https://www.biorender.com

Funding

Current Stage
Growth Stage
Total Funding
$17.04M
Key Investors
Y Combinator
2023-04-20Series A· $15.32M
2018-01-04Seed· $1.72M
2017-07-31Seed

Leadership Team

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Shiz Aoki
Co-founder and CEO
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Katya Shteyn
Co-founder and CTO
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Recent News

Business Wire
BioRender and Anthropic Partner To Bring Scientific Illustrations to Claude For Life Sciences
2025-10-24
Research & Development World
Anthropic unveils Claude for Life Sciences, which reportedly outperforms humans at lab protocol tasks and slashes pharma documentation time
2025-10-21
Liquid 2 Ventures
Liquid 2 Ventures - Portfoliio
2025-03-03
Company data provided by crunchbase