Core Of The Heart · 4 days ago
Social Media & Digital Marketing Growth Strategist for @JohnnyChangLive & @UnlearnedWisdom
United States
Contract
Remote
Mid, Senior Level
3+ years expCore Of The Heart is on a mission to bring biblical clarity and daily guidance to those seeking God in a chaotic world. As the Social Media & Digital Marketing Growth Strategist, you will be responsible for driving the growth of their social media channels and platforms through high-level strategy, experimentation, and execution.
Religious Institutions
Responsibilities
Own the overarching content and growth strategy for all our platforms (TikTok, Instagram Reels, YouTube Shorts, etc.)
Lead a rapid-fire experimentation process, tracking analytics, A/B testing formats, hooks, topics, and storytelling techniques daily to find what resonates and scales
Constantly find new ways to go viral, growth hack algorithms, and convert new viewers into a deeper community relationship (email subscribers, Discord members, live events etc.)
You’ll also lead in project managing across all our pages, posting content, and actively looking for ways to improve our systems and processes
Develop and execute the master strategy to grow our social channels and community
Hands-on creative direction and management of editors of viral-focused short-form content. You can lead a team to get content completed
Live inside the analytics. Deliver a weekly "Growth Report" that details what worked, what didn't, why, and what we're doing next
Run and track daily/weekly tests on content variations (hooks, captions, sounds, formats) to continuously improve performance
Build and optimize funnels to convert viewers into email subscribers, Discord members, and other core community platforms
Make sure all our content is being produced and posted on time
Be our "ear to the ground," constantly identifying new trends, sounds, and platform features we can leverage for growth
Qualification
Required
Must provide a portfolio of social media accounts (yours or clients') with verifiable proof of growth that you directly were responsible for
3-5+ years in digital marketing, with a deep focus on social media growth and content strategy
Expert-level understanding of storytelling and content packaging for viral-focused platforms
Expert-level understanding of all social media analytics (TikTok, IG, YouTube Studio)
Proven experience in building marketing funnels and converting traffic (e.g., using email opt-ins, link-in-bios, etc.)
Must be proficient in the following: ClickUp (or similar PM tool), Google Drive & G-Suite, social media native analytics tools, video editing software (Premiere, CapCut, etc.)
Company
Core Of The Heart
Core of the Heart is a global Christian community led by Minister Johnny Chang — a man whose life story could only be written by God.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase