Wpromote · 6 hours ago
Director, Client Strategy (Media)
Wpromote is a leading digital marketing agency known for its innovative strategies and inclusive work culture. The Director of Client Strategy (Media) will lead a cross-functional team to develop and implement integrated marketing strategies for significant clients, ensuring alignment with their business objectives and driving enterprise growth.
AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO
Responsibilities
Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH)
Serving as the lead point of contact for client leadership
Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions
Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business
Understanding client SOWs and be able to make internal recommendations for how to best service the account
Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression
Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives
Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology
Qualification
Required
10+ years of experience in media across search (paid and organic), social, programmatic, and video
Proven success managing multiple client simultaneously
Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands
Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance
Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking
Excellent oral and written communication skills with a proven ability to lead a 'team structure,' prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously
Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience)
Preferred
In-platform experience
ISP and/or CPG experience
Benefits
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!
Company
Wpromote
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ZMCShamrock Capital Advisors
2022-10-26Private Equity
2022-10-26Acquired
2018-03-13Private Equity
Recent News
2026-01-21
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2026-01-16
2026-01-06
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