Black & Veatch · 1 day ago
Sr. Marketing Manager
Overland Park, KS
Full-time
Hybrid
Senior Level, Lead/Staff
9+ years expBlack & Veatch is an employee-owned company focused on sustainable infrastructure and engineering solutions. The Senior Marketing Manager leads integrated marketing strategy and execution for the Public Agencies & Utilities client segment, ensuring marketing efforts elevate the company's water leadership and drive growth across various offerings.
ConstructionConsultingIndustrial EngineeringInfrastructure
No H1B
Responsibilities
Ensures delivery of Enterprise Marketing across the PAU client segments, reaching both new and existing clients, to position the BV brand and sell the full portfolio of solutions, contributing to top and bottom-line growth
Serves as the primary Marketing partner for BV’s water solutions
Converts PAU segment business and water solution strategies into actionable marketing strategies and plans that expand reach within current markets and accelerate growth into new geographies and sub‑segments
Develops and maintains client-type value propositions that highlight BV’s differentiated water expertise and integrated solutions
Conducts ongoing market, client and competitive research specific to public agencies, municipal utilities, and the broader water sector to inform strategy, targeting and messaging
Is astute in client segmentation and works with client teams, industry resources, internal databases and internal sources to understand and grow the client contact database and enrich the database to fuel more compelling and personalized outreach and engagement
Designs, builds and manages integrated marketing campaigns (planned and ad‑hoc) including content marketing and digital campaigns that promote BV’s water‑focused offerings and align with PAU segment priorities
Develops clear, compelling messaging frameworks that translate technical water solutions into customer‑centric narratives, client stories, proof points and campaign themes
Identify, evaluate, plan, manage and fulfill event, sponsorship, association, and advertising opportunities relevant to the PAU and water sectors
Ensures brand management during tactical execution of all client facing marketing efforts
Plans, schedules, manages and promotes content through social media channels aligned with external affairs/social media
With a strong executive presence, plays a market-facing role with clients and industry leaders at events, prepping for and hosting meetings to drive key conversations
Plans, manages, and develops thought leadership content for key campaign initiatives
Plans and actively manages budgets against all marketing plan deliverables including events, associations, advertising, and creative production that support client and market goals
Develops plan around discoverability and engagement across the digital customer journey to advance clients in interest and pipeline throughput
Works in Sales Force and with sales development reps and client teams to plan, manage, analyze and qualify lead generation results in collaboration with the Demand Gen team, ensuring strong handoff and contribution to PAU sales pipeline goals
Establishes and tracks KPIs for all PAU-focused marketing campaigns and initiatives, reporting insights and optimization recommendations
Qualification
Required
Bachelor's degree in marketing, communication, or a related field; or equivalent experience
9+ years related experience
Strong communications skills and executive presence
Ability to work both strategically and tactically to drive and execute the marketing plan
Experience in demand generation and account-based marketing
Ability to collaborate effectively with cross-functional teams
Demonstrated ability to develop and execute integrated marketing plans, campaigns, and content across multiple channels
Strong skills in project management, coordination, and delivering marketing initiatives end-to-end
Strong messaging and writing skills, with ability to translate technical content into compelling client-ready narratives
Demonstrated success developing integrated marketing strategies and campaigns that drive measurable demand and pipeline impact
Acumen in digital marketing and storytelling across channels, content marketing, discoverability strategies, and paid and organic tactics for engagement and pipeline generation
Proficiency in demand generation, KPI tracking, and marketing analytics; ability to make data-driven optimization decisions
Strong project management and organizational skills, with experience managing budgets, timelines, and external resources
Experience with events, sponsorships, associations, and industry partnerships in water, infrastructure or public-sector spaces
Demonstrates the ability to work independently with minimal supervision, aligned with team strategy and goals to drive results
Has a progressive understanding of how automation, machine learning and AI can improve efficiency, targeting and marketing efficacy
Preferred
10+ years of related marketing experience, ideally in B2B, professional services, infrastructure, or solution-based industries
Experience with or familiarity with the water industry or public-sector environments such as public agencies, municipalities, or utilities
15+ years of marketing experience in corporate and/or agency environments in complex B2B or services industries
Deep familiarity with the water industry, public sector markets, municipal utilities, or public infrastructure environments
Benefits
401K match
Benefits that start day 1
Flexible work schedules
Paid vacation and holiday time
Sick time
Dependent sick time
Adoption reimbursement
Tuition reimbursement
Vendor discounts
An employment referral program
AD&D insurance
Pre-taxed accounts
Voluntary legal plan
B&V Credit Union
Performance-based bonus program
Company
Black & Veatch
Black & Veatch is an engineering, consulting, and construction company.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Water Research Foundation
2023-03-09Grant
2012-09-14Equity Crowdfunding
Leadership Team
Mario Azar
Chairman & CEO
Steve Edwards
Chairman and CEO
Recent News
Offshore Technology
2026-01-15
Company data provided by crunchbase