UL Solutions · 1 day ago
Senior Product Marketing Specialist - Software
Austin, TX, United States
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $135K/yr
6+ years expUL Solutions is a global leader in applied safety science, seeking a Senior Product Marketing Specialist to help shape a newly established Product Marketing function. This role involves owning product marketing initiatives, partnering with various teams to turn technical capabilities into market narratives and measurable outcomes.
AdviceAnalyticsEducationPublic Safety
Responsibilities
Own positioning, messaging, and narrative for priority products/solutions
Bring complex, technical products to life through strong storytelling and creative concepts that resonate with both technical and non‑technical audiences
Set the bar for content quality (value props, narratives, launch assets, web copy, case studies, battlecards)
Own GTM strategy and execution for complex, technical offerings
Support customer acquisition and retention through differentiated positioning and targeted programs across the buyer journey
Ensure alignment with demand gen, field marketing, and product teams, and other relevant stakeholders to deliver measurable pipeline and revenue impact
Serve as a strategic partner to Sales leadership; maintain a tight feedback loop on wins/losses, objections, and competitive moves
Build enablement tools and training that improve confidence, consistency, and win rates across regions and segments for Sales and CS
Measure adoption and impact; iterate continuously
Lead assessment of opportunities, buyer needs, competitive dynamics, and regulatory trends
Synthesize insights from customers, Sales, Product, and SMEs to inform roadmap and business strategy
Help define and evolve PMM operating models, engagement frameworks, and success metrics
Educate your cross‑functional partners on PMM scope, value, and best practices
Help ideate on and build repeatable systems for messaging, launches, enablement, and go‑to‑market execution
Qualification
Required
6+ years of product marketing (or closely related) experience with end‑to‑end ownership of strategy and execution
Bachelor's Degree
Background in technical, B2B, SaaS, engineering‑driven, or regulated industries
Demonstrated success working in ambiguous or evolving environments
Exceptional positioning, messaging, and narrative development
Strong creative chops—skilled at making technical products engaging and accessible
Cross‑functional leadership and influence without formal authority
Program planning and prioritization across multiple initiatives
Builder's mindset: you are comfortable creating systems, not just operating within them
High learning agility across technical, scientific, and regulatory domains
Positive, collaborative attitude with a bias for action; low‑ego, high‑ownership
Comfortable educating stakeholders and raising PMM maturity across the org
Proficient with Microsoft Office and modern collaboration tools
Operates independently while navigating complex stakeholder environments
Preferred
Industry experience in technical, regulated, or science‑based domains (e.g., TIC/compliance, safety, engineering, energy, industrial, healthcare, manufacturing)
Prior experience building, scaling, or maturing a Product Marketing function, especially where PMM was new or evolving
Strong experience collaborating with sales enablement, demand gen, and brand to drive cohesive market impact
Comfort influencing senior leaders as a trusted advisor on positioning and GTM
Benefits
Annual bonus compensation with a target payout of 10% of the base salary
Health benefits such as medical, dental and vision
Wellness benefits such as mental and financial health
Retirement savings (401K)
Paid time off including vacation (15 days)
Holiday including floating holidays (12 days)
Sick time off (72 hours)
Company
UL Solutions
UL Solutions is a safety science company that promotes safety science through research and investigation.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.25B2025-12-03Post Ipo Secondary· $975M
2025-10-28Post Ipo Debt· $1B
2024-09-05Post Ipo Secondary· $980M
Leadership Team
Jennifer Scanlon
President & CEO
Scott. D'Angelo
Executive Vice President, Chief Legal Officer and Corporate Secretary
Recent News
2026-01-11
Company data provided by crunchbase