CollegeVine · 1 day ago
Field Marketing Lead
United States
Full-time
Remote
Mid Level
3+ years expCollegeVine is an innovative company addressing challenges in higher education through AI solutions. The Field Marketing Lead will execute field marketing programs and coordinate events that drive growth, requiring strong communication and project management skills.
Artificial Intelligence (AI)Enterprise SoftwareGenerative AIHigher EducationSaaS
Responsibilities
Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders
Own end-to-end execution of field marketing events, from planning and logistics through on-site coordination, post-event engagement, and debriefs, while operating within a defined budget
Develop and manage event and production timelines, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable
Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through
Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution
Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts
Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events
Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions
Continuously test and refine event formats by introducing fresh ideas, learning from competitive research, and thoughtfully applying new tools or processes
Interpret performance data and translate insights into clear recommendations and next steps
Qualification
Required
Minimum of 3 years of field marketing or event strategy experience with direct ownership of enterprise or high-touch programs (startup or high-growth SaaS experience strongly preferred)
Proven ability to manage multiple events, timelines, and cross-functional stakeholders simultaneously
Highly organized and detail-oriented, with a strong track record of delivering seamless, memorable experiences in fast-paced environments
Calm under pressure, with a solution-oriented mindset and a bias toward action
Demonstrated experience leading full-cycle event production, including programming, AV, vendor coordination, on-site logistics, and post-event strategy
A creative, continuous-improvement mindset, with a habit of generating fresh ideas and building systems that elevate execution
Scrappy and hardworking, with a genuine eagerness to learn—we value hustle and curiosity over technical perfection
Willingness and ability to travel for events as needed
Preferred
Preferably based in the NYC metro area
Company
CollegeVine
CollegeVine is a platform for deploying AI Agents to replace administrative work throughout the higher education sector.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$66.7MKey Investors
Menlo VenturesMorningside
2025-01-01Series C
2022-10-22Series Unknown· $24M
2021-06-01Series Unknown· $12M
Leadership Team
Zack Perkins
Co-Founder and CEO
Johan Zhang
Co-Founder/CPO
Recent News
Company data provided by crunchbase