nCino · 3 days ago
Associate Director of Regional Marketing
Wilmington, NC
Full-time
Onsite
Senior Level, Lead/Staff
$122K/yr - $213K/yr
10+ years expnCino is a worldwide leader in cloud banking, seeking an Associate Director of Regional Marketing to lead field marketing, events, and lead conversion programs for their assigned region. This role involves managing a team, driving operational excellence, and ensuring the integration of regional strategies with global marketing initiatives.
BankingFinanceFinTechSaaSSoftware
Responsibilities
Lead, mentor, and develop marketing managers and/or senior professionals across field marketing, events, and demand capture functions, building high-performing teams through strategic coaching, performance management, and talent development initiatives
Own the strategic execution of nCino's regional conference and events portfolio for assigned region, including corporate-hosted events and third-party conferences, ensuring alignment with global objectives while maximizing ROI, attendee engagement, and pipeline generation
Drive regional marketing strategies for assigned region including MQL conversion, targeted nurture campaigns, account-based marketing programs, and business development execution that accelerate qualified leads through the sales pipeline
Partner with the Director of Performance Marketing to ensure seamless handoffs from demand generation to regionally focused conversion programs, establishing clear KPIs, attribution models, and operational processes for pipeline stages
Collaborate with Sales leadership and Product Marketing to implement our Global Market Strategy and Product Market go-to-market directives to design and implement field marketing strategies tailored to regional market segments, ensuring messaging and tactics resonate with each audience's unique needs and buying behaviors
Work alongside Regional Marketing peers to share strategies, assets, and best practices while architecting marketing programs tailored to assigned region's market segments
Own budget planning and resource allocation across regional marketing functions, demonstrating financial accountability while optimizing spend efficiency, ROI, and pipeline contribution
Establish operational excellence through standardized processes, role frameworks, and project management discipline across field marketing, events, and conversion programs while ensuring compliance with regional privacy regulations
Leverage marketing automation, CRM analytics, and attribution modeling to measure program performance, provide data-driven insights to leadership, and continuously refine regional strategies based on conversion metrics
Drive innovation in event formats and field marketing tactics, incorporating emerging technologies, virtual/hybrid experiences, and creative engagement strategies that differentiate nCino in the competitive financial services market
Champion nCino's culture of customer-centricity and inclusion within the marketing team, promoting team wellness, authentic communication, and recognition while advancing our company objectives
Qualification
Required
Undergraduate degree and 10+ years of related professional experience and 3+ years of management experience
Proven leadership experience managing marketing managers and/or senior professionals with demonstrated ability to coach, mentor, and drive team performance in field marketing or regional marketing environments
Deep expertise in B2B SaaS field marketing including events management, account-based marketing, lead conversion strategies, and sales enablement program design with ability to execute strategies that deliver measurable pipeline results
Strong operational and financial acumen with experience managing marketing budgets, resource allocation, and demonstrating ROI on regional marketing investments
Advanced proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (Salesforce), and marketing analytics tools to measure campaign performance and pipeline contribution
Excellent communication and executive presence with ability to influence and partner effectively with Sales leadership, Product Marketing, and cross-functional teams to execute integrated go-to-market strategies
Preferred
Experience in Software/FinTech Industry
Company
nCino
nCino provides a cloud banking platform that helps financial institutions modernize their operations and improve the customer experience.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.14BKey Investors
Salesforce VenturesInsight Partners
2022-01-21Post Ipo Equity· $925.57M
2020-12-22Post Ipo Equity
2020-07-14IPO
Leadership Team
Pierre Naudé
Chairman and Chief Executive Officer
Sean Desmond
President and Chief Executive Officer
Recent News
WilmingtonBiz
2026-01-23
Tech In Africa
2026-01-22
2026-01-22
Company data provided by crunchbase