MSC Cruises · 2 days ago
Manager, Loyalty
Fort Lauderdale, FL
Full-time
Onsite
Mid, Senior Level
5+ years expMSC Cruises is a leading cruise line company, and they are seeking a Manager of Loyalty to develop and execute strategies aimed at maximizing net revenues from their VIP customer database. The role involves casino marketing, managing loyalty programs, and collaborating with various teams to enhance customer engagement and satisfaction.
LeisureTourismTravel
No H1B
U.S. Citizen Only
Responsibilities
Responsible for performance of Casino Marketing for the House program for MSC and develops, implements, and manages strategies to increase the frequency and overall value of sailings by House casino players
Leverage Casino Analytics to segment database and align most impactful offers, ensuring reinvestment targets and redemptions rates are met
Support team efforts to connect all required data and resource infrastructure for casino campaigns
Build relationship with Marketing to execute casino campaigns via the same processes as other brand campaigns
Share and implements best practices across global team
Serve as main liaison with marketing team to execute campaigns, including the development of compelling copy, branding, and creative for campaigns
Creates, develops and executes Special Events calendar, identifying future opportunities to drive and improve revenue growth while displaying creativity and development of unique to brand special events
Analyze the financial performance of campaigns and events and incorporate lessons learned into future campaigns
Support leadership in developing and launching global Casino Rewards/Loyalty Program, partnering with Data Analytics and rest of the Casino team
Support loyalty program processes, including onboard execution and annual renewal process
Partner with VIP Services to align campaign initiative call volume and handling
Partner with Analytics to create reporting and evaluation tools to drive business forward
Partner with VIP Services, Casino Operations and Marketing teams to execute special events
Present scope requirements to IT and other shared services to develop new tools and platforms to support initiatives
Delivers projects in a timely and cost-effective manner. Communicates clearly with all stakeholders shipboard and shoreside to ensure success
Embraces and adheres to required quality standards and performance metrics, communicating openly and frequently and demonstrating integrity
Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or senior leadership
Qualification
Required
Minimum of five years casino marketing experience
Minimum of three years front-of-house casino marketing experience
Minimum of two years leadership experience within a gaming, leisure, or hospitality
Knowledge of Casino Marketing techniques
Ability to drive multiple initiatives simultaneously and sustain movement to completion
Exceptional analytical skills
Knowledge of the principles of casino mathematics, including the calculation of theoretical loss and customer reinvestment
Demonstrated leadership capabilities and effective verbal and written communications skills
Ability to collaborate with international team members in a positive and productive manner
Ability to read, write and present extensive and complicated procedures
Ability to travel extensively, domestic and international, and work flexible hours
Above average proficiency in navigating online tools and resource and software packages such as Excel, Word, PowerPoint, database software or related programs
Exceptional interpersonal, communication, presentation and listening skills, including the ability to adjust style to effectively interact with external customers as well as internal staff, Operations leadership and brand Executive management
Strong internal drive, creativity and entrepreneurial mentality - with a demonstrated ability to identify opportunities and provide insight/recommendations on how to maximize those opportunities to build the business
Ability to deliver a comprehensive business case or white paper
Exceptional ability to work independently, proactively, and collaboratively
Ability to solve interpersonal and operational issues- often 'on the fly'
US Passport or US Permanent Resident
Company
MSC Cruises
MSC Cruises is the leader in the Mediterranean cruise market
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$6.94M2017-04-05Series Unknown· $6.94M
Leadership Team
A
Alfonso Piccirillo
Chief Financial Officer
Daniele Buonaiuto
Chief Information Officer
Recent News
The Orlando Sentinel
2026-01-17
Digital Journal
2025-12-16
Company data provided by crunchbase