Brookdale Community College · 17 hours ago
Hourly Coordinator, Marketing for Continuing & Professional Studies
Lincroft, NJ
Full-time
Onsite
Entry Level
$24.79/hr - $24.79/hr
2+ years expBrookdale Community College is seeking a Marketing Coordinator to assist in executing their Strategic Marketing Plan for the Continuing and Professional Studies Institute. The role involves coordinating marketing campaigns, analyzing market trends, and collaborating with various teams to enhance enrollment and awareness of CPS programs.
Higher Education
Responsibilities
Support the Executive Director of College Relations and Executive Director of Continuing and Professional Studies in executing and evaluating the established marketing strategy and plan for CPS
Conduct research to analyze competitive landscape, market trends, and customer behavior
Evaluate CPS’ current social media handles and collaborate with College Relation’s Social Media Administrator to ensure the Strategic Social Media strategy is being executed
Communicate campaign deliverables, objectives, and timelines to both the College Relations and CPS teams
Work closely with the College Relations team to develop several types of marketing deliverables, including social media posts and email campaigns
Monitor and analyze metrics to track the success of marketing campaigns
Meet with the CPS Directors to obtain webpage edits and ensure content consistency across the CPS webpages
Collaborate with the College Relations designers to create flyers and other marketing needs for CPS programs
Other Duties and Responsibilities as assigned
Qualification
Required
Bachelor's Degree in a Marketing, Communications, or related field
Two years of related experience in Marketing and/or Communication
Proven skills working in Microsoft Office, Adobe Suite, Constant Contact, and Social Media scheduling platforms such as Sprout Social
Acute attention to accuracy and detail
Highly organized and know how to set priorities
Has the ability to multi-task between various campaigns and projects
Understand the Brookdale Community College Brand Guidelines and ensure all campaigns follow brand standards
Communicate effectively to all stakeholders, including the Executive Director of College Relations, the Executive Director of Continuing and Professional Studies, the Director of Communications, and the Social Media Administrator
Excellent verbal and written communication skills; Aptitude for crafting engaging content; Strong organizational and multitasking abilities
Must be computer literate with ability to utilize Microsoft Office at an intermediate level and the ability to learn and utilize specific higher education programs and systems
Ability to learn and apply office practices, procedures, policies, and regulations that are essential to the position
Must be available evenings and weekends to cover any social media content for events
Preferred
Experience in Higher Education or Program Marketing a plus
Experience with WordPress
Company
Brookdale Community College
Brookdale Community College is a school in Lincroft.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Joan Ali Scocco
Acting Chief Academic Officer-Interim Vice President
Cara Novak
Associate Director Early College High School & Educational Partnerships
Recent News
2025-09-30
Brookdale Community College
2025-07-19
2025-07-02
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