Champion Home Builders, Inc. · 2 weeks ago
VP of Marketing and Online Sales
Champion Home Builders, Inc. is a leader in the manufactured homes industry, seeking a high-level, strategic leader for their Marketing Department and Online Sales operations. The role involves driving brand visibility, increasing qualified leads, and expanding online home sales revenue while overseeing marketing campaigns and collaborating with sales and executive leadership.
Construction
Responsibilities
Define and execute a full‑funnel marketing strategy (digital, brand, events, advertising)
Oversee all campaigns: paid digital, SEO, social media, email, video, and print
Manage and mentor the internal marketing team and external vendors
Develop brand voice, community presence, and customer acquisition strategies
Manage the marketing budget and allocate spend across channels for maximum ROI
Analyze campaign performance and provide executive‑level reporting
Oversee the full online sales lifecycle for manufactured homes
Implement CRM best practices and lead‑nurture automation
Improve website conversions, digital retail tools, and customer journey workflows
Coordinate closely with sales managers to ensure seamless lead handoff and follow‑up
Optimize online listings, product pages, and virtual tours to drive digital sales
Work closely with executive leadership to align marketing and sales goals
Evaluate market trends, demographics, and competitor activity
Partner with sales, operations, and finance teams to support business growth
Qualification
Required
7+ years of experience in Marketing, Online Sales, or Growth Leadership
Strong understanding of digital marketing: Google Ads, Meta Ads, SEO, CRM systems, marketing automation, analytics
Proven track record of scaling online leads and revenue
Exceptional leadership and people-management skills
Strong analytical and strategic planning abilities
Preferred
Experience in real estate, manufactured homes, modular homes, or large‑ticket consumer goods
Company
Champion Home Builders, Inc.
Champion Homes, Inc., is one of the largest publicly traded homebuilders in North America, offering buyers A Smarter Way Home™ through high-quality manufacturing, a wide selection of cost-effective models, and a streamlined purchase process.
Funding
Current Stage
Late StageCompany data provided by crunchbase