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Wpromote · 8 hours ago

Director, Client Strategy (Media)

United States

Full-time

Remote

Director/Executive

$118K/yr - $135K/yr

10+ years exp

Wpromote is a leading digital marketing agency, and they are seeking a Director of Client Strategy (Media) to lead their strategic initiatives with significant clients. The role involves developing multi-channel media plans, managing client relationships, and driving campaign performance through innovative strategies and teamwork.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Developing cohesive, multi-channel media plans and go-to-market strategies

Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH)

Serving as the lead point of contact for client leadership

Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions

Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business

Understanding client SOWs and be able to make internal recommendations for how to best service the account

Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression

Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives

Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology

Qualification

Media strategyClient managementMulti-Touch AttributionCross-functional leadershipMedia Mix ModelingDigital asset optimizationCompetitive assessmentTeam structure leadershipSWOT analysisIndustry analysisCareer progression managementCommunicationMentorship

Required

10+ years of experience in media across search (paid and organic), social, programmatic, and video

Proven success managing multiple client simultaneously

Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands

Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance

Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking

Excellent oral and written communication skills with a proven ability to lead a 'team structure,' prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously

Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience)

Preferred

In-platform experience

ISP and/or CPG experience

Benefits

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Insurance

Company

Wpromote

Glassdoor3.5

Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.

Founded in 2001

El Segundo, California, USA

501-1000 employees

http://www.wpromote.com

Funding

Current Stage

Late Stage

Total Funding

unknown

Key Investors

ZMCShamrock Capital Advisors

2022-10-26Private Equity

2022-10-26Acquired

2018-03-13Private Equity

Leadership Team

Michael Block

Chief Operating Officer

Dennis Ngin

Vice President, Digital Experience

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Company data provided by crunchbase