Station A · 3 days ago
Marketing Lead
United States
Full-time
Remote
Mid, Senior Level
$87K/yr - $104K/yr
6+ years expStation A is a technology company reimagining how clean energy is bought and sold. They are seeking a Marketing Lead to own and scale their marketing engine, focusing on generating leads, improving sales conversion, and building a credible market presence. The role involves managing HubSpot for marketing and leading content strategy while collaborating closely with sales and product teams.
CleanTechEnergyMachine LearningSoftware
Responsibilities
Own Station A's marketing strategy end-to-end, aligned tightly with revenue goals
Translate company priorities into focused campaigns and initiatives
Partner closely with sales, product, and leadership to stay grounded in reality
Own HubSpot for marketing: setup, hygiene, segmentation, workflows, and reporting
Define and manage MQL logic, lead scoring, lifecycle stages, and suppression rules
Build and maintain nurture campaigns tied to real buyer intent
Ensure clean handoffs between marketing and sales
Use data to continuously improve conversion at each stage of the funnel
Own the editorial calendar across:
Industry thought leadership
Product and solution marketing
Data-driven storytelling and insights
Write and/or edit core content assets, including:
Blog posts and long-form articles
Case studies and customer stories
Website and landing page copy
Gated content (guides, reports, briefs)
Ensure content is opinionated, specific, and grounded in real execution
Turn Station A's platform, bid, and project data into compelling narratives
Develop insight-led content (e.g. "What 100 RFPs tell us about onsite solar pricing")
Work with internal teams to surface patterns, learnings, and proof points
Balance credibility with clarity — no fluff, no jargon
Plan and execute integrated campaigns across owned, earned, and paid channels
Support events, conferences, partnerships, and webinars with strong messaging
Collaborate with demand gen partners where relevant, without losing strategic control
Ensure distribution is intentional and audience-specific
Qualification
Required
6+ years of experience in B2B marketing, ideally in climate, energy, SaaS, or marketplaces
Deep proficiency with HubSpot for marketing (not just email blasts)
Strong writer with the ability to explain complex topics clearly and confidently
Experience owning an editorial calendar and shipping content consistently
Comfort working cross-functionally with sales, product, and leadership
Data-literate and comfortable tying marketing work to business outcomes
Preferred
Experience marketing to enterprise or multi-stakeholder buyers
Familiarity with clean energy, real estate, infrastructure, or ESG-adjacent markets
Experience with product marketing and category creation
Ability to turn raw data into insights and narratives
Prior experience in a high-growth startup environment
Benefits
Remote-friendly work environment (U.S.-based) with co-working space opportunities
Flexible PTO
15 paid holidays annually
Monthly remote work stipend - $600 per year
Learning & development budget to support your professional growth - $500 per year
Comprehensive medical, dental, and vision insurance
Company
Station A
Station A is a technology company reimagining how clean energy is bought and sold.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$13.15MKey Investors
Renewal Funds
2025-06-16Series A· $8M
2020-07-22Seed· $4M
2018-12-14Pre Seed· $1.15M
Leadership Team
Kevin Berkemeyer
CEO
Jeremy Lucas
Co-Founder & Head of Technology
Recent News
Business Leader
2024-11-22
Station A Blog
2022-03-30
Company data provided by crunchbase