Workday · 18 hours ago
Sr. Associate, Field Marketing – Industry (Healthcare)
Pleasanton, CA
Full-time
Hybrid
Entry, Mid Level
$88K/yr - $132K/yr
2+ years expWorkday is a Fortune 500 company and a leading AI platform for managing people, money, and agents. They are seeking a highly organized Sr. Associate, Field Marketing to drive the implementation of marketing strategies within the Healthcare and Health Insurance sectors, focusing on execution and collaboration with sales to achieve business goals.
Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareHuman ResourcesSaaSSoftware
Responsibilities
Own the tactical execution for major healthcare events like The Workday Exchange for BCBS Organizations and niche events like virtual focus groups
Facilitate high-touch workflows for industry assets, such as the Healthcare Summit Award videos—managing speaker outreach, talk tracks, and vendor edits
Act as a key resource for Regional Sales Directors (RSDs); refresh sales content slides, create "Know Before You Go" (KBYG) playbooks, and lead internal briefing calls
Use Adobe Express to create social graphics and copy for the Healthcare LinkedIn showcase page to drive registrations and engagement
Own the post-event list upload process
You will format complex lists into SFDC/Marketo templates and submit them via Workfront to ensure rapid sales follow-up
Set measurable goals for each event or program, track and share progress to optimize ROI on marketing programs
Lead the PO process and vendor management
You will navigate internal systems to ensure contracts are submitted, tracked, and approved on time
Provide tactical assistance for industry webinars and conferences, including self-service requests and ancillary event research
Travel 2–3 times per year to support major industry events
You will assist with on-site logistics, team coordination, and ensuring a seamless brand experience
Qualification
Required
Bachelor's degree
2+ years of relevant B2B Marketing experience
Knowledge of B2B marketing within the Healthcare, Life Sciences, or Health Insurance space
Proven ability to use Salesforce (SFDC), project management, marketing and Gen AI tools
Self-Starter Mentality: An enthusiastic, well-organized professional who can manage multiple marketing programs simultaneously, operate with a healthy amount of ambiguity, and adapt to changing priorities
Preferred
Experience with Marketo, Workfront, Adobe Express, and Google Gemini (or other LLM for genAI)
Benefits
Workday Bonus Plan
Annual refresh stock grants
Company
Workday
Workday provides SaaS-based enterprise solutions for a company's human resources and financial management activities.
10001+ employees
H1B Sponsorship
Workday has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (331)
2024 (388)
2023 (262)
2022 (503)
2021 (290)
2020 (229)
Funding
Current Stage
Public CompanyTotal Funding
$2.23BKey Investors
Elliott Management Corp.New Enterprise AssociatesGreylock
2025-09-16Post Ipo Equity· $2B
2012-10-12IPO
2011-10-24Series F· $85M
Leadership Team
Aneel Bhusri
CEO and Co-Founder
Peter Bailis
Chief Technology Officer
Recent News
2026-01-23
Morningstar.com
2026-01-20
Company data provided by crunchbase