The Realest · 1 day ago
Director of Growth
Los Angeles, CA
Full-time
Onsite
Director/Executive
$125K/yr - $175K/yr
6+ years expThe Realest is building a category-defining business in the collectibles landscape by providing authentication and infrastructure for rights-holders in sports, music, and entertainment. They are seeking a Director of Growth to define and execute growth strategies across various channels, manage customer acquisition and retention, and lead influencer marketing efforts.
Media and EntertainmentOnline Auctions
Responsibilities
Define and execute the company's growth strategy across paid, organic, lifecycle, referral, influencer, and partner channels
Own the full customer funnel from acquisition through retention
Run structured testing to identify, learn from, and scale high-performing initiatives
Use automation and AI-driven tools to improve efficiency and return on investment
Manage paid acquisition across platforms including Meta, Google, YouTube, TikTok, and emerging channels
Build creative testing and performance optimization frameworks
Own budgets, customer acquisition cost targets, and payback periods
Manage email, SMS, and on-site personalization programs
Build and optimize lifecycle journeys, segmentation, and messaging to improve conversion, retention, and lifetime value
Partner with product and engineering teams to improve site performance and funnel conversion
Lead influencer marketing and social media strategy
Build scalable processes for sourcing, onboarding, managing, and measuring creator performance
Collaborate with partners, teams, athletes, and creators to expand reach and amplify content
Develop referral, affiliate, and partner-driven growth programs
Support co-marketing initiatives, launches, and key moments tied to partners and community engagement
Define growth KPIs and reporting dashboards
Share performance insights and learnings with leadership
Hire, manage, and develop additional growth resources as the company scales
Qualification
Required
6-10 years of experience in growth marketing, performance marketing, or a similar role
Proven experience leading paid acquisition and scaling growth in a modern, digital-first company
Comfortable being highly hands-on across channels, tools, and platforms
Strong understanding of funnels, lifecycle marketing, and conversion optimization
Familiar with leveraging AI and automation to improve marketing efficiency, experimentation, and ROI
Data-driven, but practical and fast-moving
Comfortable operating with autonomy and ambiguity
Excited to own outcomes, not just channels
Consistently pushes boundaries and finds new, creative, and unconventional ways to reach audiences
Motivated by impact, ownership, and building something meaningful
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Work From Home
Wellness Resources
Stock Option Plan
Company
The Realest
The Realest is an online auction website that offers next-generation authentication standard and marketplace for entertainment memorabilia.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.58MKey Investors
KB Partners
2025-01-06Seed
2023-12-28Seed· $4.58M
Leadership Team
Bassel Naaman
Co-Founder & Head of Brand
Justin Frankel
Chief Operating Officer
Recent News
Sports Business Journal
2025-12-12
Company data provided by crunchbase