Content Strategist jobs in United States
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Wells Fargo · 10 hours ago

Content Strategist

positionSAN FRANCISCO, CA
timeFull-time
remoteHybrid
seniorityEntry, Mid Level
money$77K/yr - $121K/yr
date2+ years exp

Wells Fargo is a leading financial services company, and they are seeking a Content Strategist to shape and organize content across complex marketing and customer experience initiatives. The role involves synthesizing insights to guide content strategy, creating content structures, and collaborating across teams to enhance digital experiences.

BankingFinancial ServicesFinTechInsurancePayments

Responsibilities

Synthesize customer, business, and platform insights to guide content strategy for campaigns and programs
Assess content needs and define structures such as content types, categories, frameworks, and presentation rules
Create taxonomies, metadata models, templates, and writing guidelines for CMS‑ready content
Collaborate across teams to develop messaging architectures, content rules, and documentation for digital experiences
Build multi-channel CRM journeys, including email, direct mail, and web interactions
Write and edit content across formats—from web pages to UX microcopy—using brand voice and editorial standards
Establish governance and operational standards that support quality, consistency, and scalability

Qualification

Content strategyUX writingContent governanceContent modelingCRM platformsGraphic designWebsite designTaxonomy developmentMetadata designMarketing automation

Required

2+ years of Graphic or Website Design experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

Experience leading content strategy for integrated marketing or digital experience initiatives
Experience with content modeling, taxonomy development and metadata design
Experience applying UX writing principles to complex digital interfaces
Experience developing content governance structures and editorial standards
Experience with CRM platforms, marketing automation tools, and digital experience platforms
Experience translating strategic objectives into structured content plans and reusable frameworks

Benefits

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

Company

Wells Fargo

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Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
dateFounded in 1852
location
San Francisco, California, USA
people-size10001+ employees
web-link
http://www.wellsfargo.com

Funding

Current Stage
Public Company
Total Funding
unknown
1978-10-06IPO

Leadership Team

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Charlie Scharf
CEO
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Fernando Rivas
CEO of Corporate & Investment Banking
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Recent News

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Company data provided by crunchbase