Boys Town · 1 month ago
Director Digital Marketing
Omaha, NE
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expBoys Town is seeking a Director of Digital Marketing responsible for developing strategies and managing resources to drive digital marketing efforts focusing on donor conversions across various channels. The role involves optimizing campaigns, managing budgets, and leading a team to enhance digital engagement and donor value.
ConsultingHealth CareMedicalMental Health
Responsibilities
Works closely with the marketing and communications team, fundraising team, and leadership to fully understand communication priorities, current and future capital projects, growth areas, and program priorities
Manages the development and implementation of online marketing conversion strategies to optimize digital marketing effectiveness and enhance user experience
Develops, deploys, and optimizes ongoing campaigns with existing digital engagers and prospects to increase overall donations and donor value
Manages budget allocated to online efforts
Manages the updating and reporting of the marketing value and ROI as well as budget which includes generating monthly reports and projections
Manages digital tools such as Google Analytics to better understand web visitors and online donors
Analyzes and optimizes multi-channel digital marketing campaigns across SMS/MMS, email, social media, google and other similar technologies
Keeps aware of MarTech landscape and innovations and provides recommendation for new tools that would improve donor conversion
Leads A/B and multi-variate testing strategies including audience segmentation to increase engagement with digital audiences and improve overall user experience leading to more donors and more revenue per donor
Designs and implements strategies to engage direct mail only recipients via digital outreach to increase level of giving and engagement
Develops overall digital campaign management process, leads digital campaign planning meetings and projects from ideation to completion, including post campaign reporting
Participates in the process of updating the website to optimize digital engagement to donor conversion
Serves as a role model in carrying out the Father Flanagan's Boys' Home mission
Directs all activities towards the fulfillment of the Boys Town mission
Directs all actions to reflect the values and principles of Boys Town
Establishes and maintains an environment that encourages teamwork, collaboration, and ethical behavior
Continually evaluates staffing levels and performance manages the team
Mentors team members to create succession plans in the digital marketing team
Maintains regular, reliable and predictable attendance
Qualification
Required
Bachelor's degree in Marketing, Business, or related field required
Minimum of 5 years of successful experience including digital marketing and managing marketing budgets required
Available to travel and to work evenings or weekends on occasion required
Develop strategies, implementation plans, and measurement objectives for digital marketing campaigns
Knowledge of online advertising opportunities
Manage multi-channel digital marketing programs
Demonstrated ability to develop and implement persuasive cultivation strategies, ideas and techniques for prospects and donors
Proven ability to provide critical analysis, using sound judgment with realistic expectations for prospects and donors
Skills in developing and implementing strategic digital solicitation plans that incorporate a concise definition of goals, targeted audiences, and strategies in-line with organizational priorities
Computer skills in Microsoft Office and development CRM databases
Communicate at all levels in the organization and with external business contacts in an articulate, professional manner while maintaining necessary degree of confidentiality
Manage the work of internal and external resources in a coordinated and professional manner
Strong knowledge of Boys Town model
Serves as a role model in carrying out activities and behaviors that reflect the values and principles of the Boys Town mission
Benefits
Reduced to no cost visits for services performed by a Boys Town provider at a Boys Town location
Low to zero-dollar co-pays on certain maintenance drugs
No cost mental health visits to an in-network provider
A generous match on their 401K or 401K Roth account
Tuition reimbursement
Parenting resources from our experts
Professional development opportunities within the organization
Company
Boys Town
Boys Town specializes in social services, mental health, criminal justice, community strengthening and healing services.
Founded in 1917Boys Town, Nebraska, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rod Kempkes
Chief Executive Officer
Judy Rasmussen
Executive Vice President, Chief Financial Officer
Recent News
2025-12-24
Seattle TechFlash
2025-07-07
Company data provided by crunchbase