DBS Bank · 4 days ago
CCUL Marketing
DBS Bank is a leading bank in Asia, and they are seeking a marketing professional to develop and execute strategic marketing plans for their Consumer Credit and Unsecured Lending products. The role involves collaborating with cross-functional teams, analyzing market trends, and managing marketing initiatives to enhance the effectiveness of CCUL marketing efforts.
BankingFinanceFinancial Services
Responsibilities
Develop and execute strategic marketing plans to promote the CCUL (Consumer Credit and Unsecured Lending) products and services of DBS Bank to target customers
Collaborate with cross-functional teams to create compelling marketing campaigns and content that effectively communicate the value proposition of CCUL offerings
Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies
Manage and monitor the performance of marketing initiatives, track key metrics, and provide data-driven insights to drive continuous improvement
Coordinate with regional teams to ensure consistent brand messaging and marketing execution across different markets
Stay up-to-date with industry best practices, emerging technologies, and marketing trends to enhance the effectiveness of CCUL marketing efforts
Qualification
Required
Minimum 5 years of experience in marketing, preferably in the financial services or banking industry
Demonstrated track record of developing and executing successful marketing campaigns for consumer credit or unsecured lending products
Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse stakeholders
Proficient in using marketing automation tools, customer relationship management (CRM) systems, and data analytics platforms
Ability to work collaboratively in a team environment and across different functions
Company
DBS Bank
DBS Bank is a digital banking firm that offers consumer, SME, and corporate banking services.
Funding
Current Stage
Public CompanyTotal Funding
$3.99B2025-08-25Post Ipo Debt· $489.41M
2025-03-14Post Ipo Debt· $2B
2023-09-06Post Ipo Debt· $1.5B
Recent News
2026-01-23
Company data provided by crunchbase