Aura · 13 hours ago
Partner Marketing Manager (Field & Channel - MSP)
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $115K/yr
4+ years expAura is on a mission to create a safer internet with a suite of intelligent digital safety products. They are seeking a hands-on Partner Marketing Manager to build and scale their MSP partner ecosystem, blending field and channel marketing to drive partner recruitment and enablement.
Artificial Intelligence (AI)Cyber SecurityInformation TechnologyNetwork SecuritySecurity
Responsibilities
Plan and execute marketing programs to attract and recruit new MSP partners
Support partner recruitment through: Industry events and conferences, Webinars, roadshows, and virtual events, Account-based marketing & targeted campaigns aligned with sales outreach
Customize messaging and campaigns for MSP audiences and verticals
Partner closely with sales to support partner pipeline growth
Develop and maintain partner-ready assets, including: Messaging and positioning guides, Pitch decks and one-pagers, Email and campaign templates
Ensure partners understand who to sell to, how to sell, and why they win
Build and manage co-marketing programs that help partners sell more: Co-branded campaigns, Turnkey demand-gen kits, Partner sales enablement materials
Drive partner engagement and activation post-onboarding
Work with partners to launch campaigns and track adoption
Identify top-performing partners and help scale what’s working
Collaborate with: Sales on partner recruitment and deal support, Product and marketing on messaging and launches, Digital marketing on awareness, lead generation, and nurture campaigns
Serve as the voice of the partner in marketing decisions
Provide feedback loops to improve partner programs and assets
Track and report on partner marketing performance, including: Partner recruitment pipeline, Active vs. inactive partners, Partner-sourced or partner-influenced revenue
Use insights to improve enablement and campaigns over time
Qualification
Required
4–8 years of experience in field marketing, channel marketing, or partner marketing
Background in managed services or managed security services
Proven ability to create and execute programs from scratch
Experience tracking partner marketing performance (MQLs, pipeline influence, campaign effectiveness)
Ability to work on multiple projects in a fast-paced, dynamic environment and adapt quickly to changing business needs
Team player who collaborates effectively with cross-functional teams
Self-starter who's comfortable operating in fast-moving environments
Preferred
Experience building or scaling an MSP or reseller program
Experience selling to the MSP ecosystem
Familiarity with MDF or co-marketing programs
Experience working in Google Workspace
Benefits
Competitive pay
Generous health and wellness benefits
Retirement savings plans
Parental leave
And much more!
Company
Aura
Aura provides AI-powered security solutions that offer identity theft protection, credit monitoring, and online privacy for individuals.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$662.65MKey Investors
Robert Downey Jr.Madrone Capital PartnersWarburg Pincus
2025-03-24Series G· $140M
2025-03-24Debt Financing
2023-05-25Series Unknown· $21.98M
Leadership Team
Hari Ravichandran
Founder and CEO
Kristin Lewis
Chief Product Officer
Recent News
Crunchbase News
2025-12-09
2025-12-08
Company data provided by crunchbase