Lactalis U.S. Yogurt · 7 hours ago
Digital Marketing Manager
San Fernando,CA,US
Full-time
Onsite
Mid, Senior Level
5+ years expLactalis U.S. Yogurt is a family-owned company and the world leader in dairy, seeking a Consumer-Focused Digital Marketing Manager to lead digital initiatives. The role combines creativity, analytics, and technology to deliver impactful campaigns that resonate with consumers and drive measurable results.
Food Production
Responsibilities
A key contact for Digital marketing, working with the senior management to develop trade and digital strategies and releases, ensuring activity is within budgets and deployed appropriately to support key messages / campaigns
Responsible for managing the delivery of all B2B Digital marketing communication, including email / social /website, ensuring tone of voice is representative of the Karoun and Portfolio brands whilst being agent appropriate and engaging
Develops and executes B2B Digital marketing strategies to boost sales via retailers, distributors and wholesalers
Acts as a liaison between Company brand marketing and sales to create persuasive digital marketing technical and strategical materials and deployments to fruition per the strategical plans and forecasts
Manage trade promotions with digital technical resources, tools, and measures as an advocate of the goal and mission, the same for in-store presence
Analyze performance metrics of digital marketing related deployments and offer strategic roadmaps with actionable planning
Develop and execute digital marketing strategies based on consumer insights and behavior
Manage Meta Ads, Google Ads, and other paid campaigns. Implement targeting and retargeting, optimize pixels/tags, and ensure accurate tracking
Conduct keyword research, optimize content for SEO, and manage SEM campaigns to improve visibility and traffic
Produce engaging content (posts, videos, blogs) designed to connect with consumers and encourage sharing. Identify influencers and manage collaborations
Use AI tools for predictive analytics, automated scheduling, keyword analysis, and campaign performance optimization
Track KPIs such as views, reach, GRPs, CPM, and use tools like Google Analytics and heatmaps to improve user experience and conversions
Manage campaigns for Instacart, Walmart, and Amazon Fresh, including paid ads and performance adjustments
Build and manage email campaigns, leveraging automation for efficiency
Stay ahead of emerging digital marketing and AI trends
Accountable for ensuring all support material for use in B2B and B2C trade comms is created and distributed in a timely manner and on budget
Work with the senior manager to develop multi-channel trade communication plans, using insightful analytics of performance and aligning with brand activity to deliver tailored comms suitable for the message being delivered
Maintain an external perspective and awareness of trade marketing activity other organizations are carrying out within and outside of the industry. Using any insight gained to inform Karoun’s trade and marketing related activities
Take the lead on building relationships with Karoun and portfolio brands to share best practice and agent insight
Represent as digital marketing lead in key partnership team (sales) events, ensuring the partnership team is aware of upcoming plans, activity and news from digital marketing. Similarly, will then also represent the voice of the marketing/sales team in related meetings
Have ownership of ensuring the respective teams have a thorough and good understanding of digital brand activities and information. Regularly meet and work relevant business agents to better plan and deliver such related digital marketing campaigns that are optimized for the desired delivering of commercial, sales and brand objectives
Proactively work with internal and external partners and business relation colleagues to create and deliver assets than can be used where possible
Share best practice and learnings from and with colleagues and stakeholders
Advocates and supports Head of Marketing and Sales Management as and when needed
Provide the sales team with support on proofing key digital marketing materials
Ensure that the Marketing team and others are kept well informed of current projects and priorities. Strategic awareness and dual consideration to how we are communicating brand messages, commercial priorities and key agents process updates to the team and other dept. partners
Qualification
Required
Bachelor's degree in Digital Marketing, Marketing relevant degree or similar level qualifications or equivalent related field/experience
5+ years of experience in digital marketing with expertise in social media, paid ads, SEO/SEM, and analytics
CPG marketing experience required; dairy category experience strongly preferred
Proficiency in Meta Ads Manager, Google Ads, Google Analytics, SEO tools, and AI-powered marketing platforms
Strong understanding of pixels/tags, heatmap analysis, and campaign KPIs
Experience managing campaigns for retailers and marketplaces
An understanding of marketing communications practices and techniques
Marketing communication experience across managing various channels including advertising
Relationship management experience skills
Relevant legislative understanding
Proven experience presenting to a variety of key stakeholders
Exemplary interpersonal and leadership skills with particularly strong experience in communicating and influencing throughout all levels of a business
Proven commercial acumen
Stakeholder management
Keen ability to multi task with strong organizational skills
Knowledge of IT packages including Excel, Word, Power Point
Ability to analyze data and draw conclusions, making and presenting recommendations as appropriate
Exceptional written and verbal communication
Time management, prioritization and organization
Strong organizational skills and attention to detail
Must be self-motivated, organized and possess strong problem-solving skills
A curious self-starter, able to work independently without excessive oversight
An effective multi-tasker that can set priorities and schedule work activities
Ability to effectively present information to management
Interpersonal and communication skills
Ability to present, converse and report professionally to Lactalis Leadership
Teamwork, good communication skills to work closely across departments
Should possess strong communication and organization skills
Ability to manage multiple projects in a fast-changing environment
Highly motivated, dynamic, efficient, and fast learning
Positive attitude, flexibility and a strong work ethic are critical to thriving in this position
You have strong communication & interpersonal skills
You have strong analytical skills and are comfortable dealing with numerical data
You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
Excellent communication, analytical, and creative skills
Preferred
Ability to use and familiarity with email, marketing, social media and website content management systems
Specialist marketing qualification
Ability to adapt PDF's
Good project management skills
Copywriting
Benefits
Comprehensive Total Rewards Program
Variety of affordable benefits and coverage options
Significantly support insurance costs
Generously contribute to retirement plans
Paid Time Off from day one
Training and development opportunities
Education Reimbursement
Company
Lactalis U.S. Yogurt
The Lactalis U.S. Yogurt division is part of the world’s largest dairy company.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase