FirstCash · 1 day ago
Regional Sales Director
Salt Lake City, UT
Full-time
Onsite
Mid, Senior Level
7+ years expFirstCash is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions. The Regional Sales Director will oversee a team of Area Sales Representatives, focusing on driving sales success, enhancing merchant relationships, and delivering exceptional customer experiences.
CreditFinanceFinancial ServicesPayments
Responsibilities
Recruit, train, and develop a high-performing team of Area Sales Representatives (ASRs) to drive business growth
Leverage AFF’s Customer Relationship Management (CRM) tools for efficient sales tracking and performance monitoring
Engage business owners by understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue
Build and nurture relationships with existing clients, ensuring high levels of satisfaction and long-term retention
Conduct field observations with each ASR to assess and enhance sales performance
Provide hands-on support in launching new merchant partnerships and delivering comprehensive training to ensure program success
Coach ASRs on effective sales presentations, goal achievement, and relationship-building with key account contacts, using data-driven insights to enhance performance
Analyze key sales data to optimize market penetration and maximize impact
Plan and lead effective sales meetings in alignment with AFF compliance policies and regional objectives
Collaborate with internal teams (Marketing, Training, Merchant Care, and Sales Operations) to execute strategic initiatives and address opportunities
Manage regional budgets and resources efficiently to maximize return on investment (ROI)
Maintain integrity and accountability, ensuring compliance with company policies and industry regulations
Meet and exceed established sales targets through effective leadership and execution
Perform other duties as assigned to support the organization’s growth
Qualification
Required
Proven leadership skills with the ability to motivate, mentor, and drive high-performance sales teams
Minimum of 7 years of successful sales management experience or equivalent
Track record of sustained high performance with strong adaptability and a growth mindset
Ability to collaborate with internal teams (Marketing, Training, Sales Operations) to achieve corporate objectives
High energy, organizational skills, and unwavering integrity
Customer-focused mindset with a sense of urgency and problem-solving ability
Strong business acumen and understanding of market opportunities
Thrives in a fast-paced, results-driven environment with a competitive mindset
Proficiency in MS Office Suite (Word, Excel, PowerPoint)
Excellent relationship-building skills with a commitment to responsiveness and follow-up
Valid driver's license and car insurance for regional travel
Experience in a commission-based sales environment involving a mix of cold, warm, and hot leads
Financial acumen to manage budgets and resources effectively for maximum impact
Data-driven mindset with analytical capabilities to leverage metrics for strategic decision-making
Preferred
Bachelor's degree preferred but not required
Extensive experience in B2B sales, negotiation, and closing deals
Strong background in retail consumer finance, merchant services, or SaaS sales
Company
FirstCash
FirstCash is the international operator of pawn stores with over 2,800 retail pawn locations and 16,000 employees.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-02-15Post Ipo Debt· $500M
1991-06-14IPO
Leadership Team
Katie Ryan
Regional Human Resources Business Partner
Nate Jarvis
Chief Marketing Officer
Recent News
2025-11-01
2025-08-15
Company data provided by crunchbase