Arvum Senior Living · 6 days ago
Digital Advertising Manager at Discovery Senior Living
Bonita Springs, United States
Full-time
Onsite
Mid, Senior Level
$73K/yr - $92K/yr
5+ years expArvum Senior Living is seeking a Digital Advertising Manager at Discovery Senior Living, who will lead digital advertising campaigns to enhance brand awareness and drive customer acquisition. This role involves developing and managing digital marketing campaigns, tracking performance metrics, and collaborating with teams to optimize advertising strategies.
Real Estate
Responsibilities
Developing and managing digital marketing campaigns across multiple channels (including Google Adwords, Bing Ads, Social Media platforms, and other online advertising channels) to drive traffic and conversions, reduce costs, and increase return on advertising spend
Track, monitor, and report on KPIs to measure the effectiveness of digital advertising efforts, and make data-driven decisions to optimize each campaign's performance
Working with internal teams and external agencies to develop and improve creative messaging for all digital commercials and advertisements
Staying up-to-date with the latest trends in online marketing, new platforms, and industry best practices to help steer future strategies
Managing the digital advertising budget and ensuring all activities deliver against business objectives and offer a strong return on investment
Qualification
Required
A Bachelor's degree in Marketing, Business, or a related field is required
A minimum of five years of experience in managing large-scale, complex digital advertising campaigns
Strong competency with Google Analytics, AdWords, and other digital advertising platforms
Exceptional analytical skills and a strong understanding of digital advertising metrics and KPIs
Demonstrated excellent project management skills, with an ability to multitask and work under pressure to meet deadlines
Strong written and verbal communication skills, with a strong attention to detail
Benefits
Competitive compensation package including annual performance bonuses.
Comprehensive health benefits including medical, dental, and vision coverage.
Retirement savings plan with company match.
A professional development budget for continuous learning and career advancement opportunities.
Work-life balance support including flexible work arrangements and paid time off.
Company
Arvum Senior Living
Arvum Senior Living, a part of Discovery Senior Living, manages properties in Illinois, Iowa, Kansas, Missouri, and Wisconsin.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase