Lactalis U.S. Yogurt · 8 hours ago
Trade Marketing Manager
San Fernando,CA,US
Full-time
Onsite
Mid, Senior Level
5+ years expLactalis U.S. Yogurt is a leading dairy company seeking a Trade Marketing Manager to enhance brand visibility and drive product performance. The role involves leading B2B and B2C marketing initiatives in collaboration with Sales and Marketing teams, while managing trade marketing plans and performance analysis.
Food Production
Responsibilities
Develop and implement trade marketing plans aligned with brand and commercial objectives
Manage the full cycle: planning, budgeting, execution, and performance tracking
Coordinate demos, discounts, campaigns, schematics, and public events
Ensure consistent and high-quality execution across retail channels
Partner with Sales and Marketing to align trade strategies with business goals
Serve as the link between field execution and brand strategy
Conduct weekly store visits to:
Monitor pricing, out-of-stocks (OOS), inventory, product placement, and presentation
Benchmark against competitors and identify emerging trends or new product launches
Share actionable insights with internal teams
Track and report KPIs for all trade initiatives
Leverage data to refine strategies and improve ROI
Assist in preparing, planning, and actively managing an annual trade marketing budget
Help execute retailer-specific digital marketing campaigns including banner ads, social media, brand pages etc
Planning and execution, including promotional, digital, and in-store shopper marketing activation, and E-commerce programs for our Karoun brand(s)
Develop Shopper Point of Sale material & own inventory tracking
Execute digital coupons, analyze results, and present them to the Sales and Marketing Teams
Develop sell sheets and communicate with the appropriate stakeholders
Manage the calendar of all shopper Marketing and E-Commerce activities
Help analyze campaigns by working with Lactalis Category Management team in pulling syndicated data such as IRI
Gather creative assets from the Marketing Teams for relevant campaigns and coordinate with vendors
Help analyze E-Commerce activations by pulling reports and interpreting results
Help develop and publish A+ product content for E-Commerce uses in collaboration with vendors and Marketing
Pricing and Competitive Analysis by checking stores for all classes of trade on a regular basis and reporting to team
Manage Customer Portals/Digital Deals, responsible for monitoring our online presence through customer portals
Work closely with our Marketing Manager to plan demo activity for our items
Work with Head of Marketing, marketing team, and sales in planning customer specific trade and marketing promotional calendars
Maintenance of Current Programs for All Customers, including promotional and new item contracts
Assist in preparation of food shows and attend events as needed
Responsible for managing the entire sample request proces
Attend select virtual and in-person calls with customers, including customer buying and marketing team
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the monthly, quarterly, and/or annual marketing priorities
Leading and implementing channel-specific marketing strategies and plans for assigned retailers or consumers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Analyzing the points of sales regularly to ensure that the brand is visible, and also confirm guidelines are respected
Update the competitor database by documenting new competitors, new products or developments, product prices, location, and customer feedback on competitors’ products
Generate social media campaigns and activities to further increase brand awareness and exposure in liaison with marketing team
Identify marketing and PR opportunities as well as networking events
Organize and execute promotions including store, supermarket promotions and samplings
Report and evaluate the effectiveness of all marketing activities
Report on trade presence
Qualification
Required
Proven experience in B2B and B2C retail environments, preferably in Consumer Packaged Goods (CPG)—ideally dairy
Strong project management skills with the ability to juggle multiple initiatives
Field-oriented mindset with hands-on experience in store-level execution
Analytical and data-driven, with a focus on KPI tracking and actionable insights
Excellent communication and collaboration skills across departments
Proficient in budget planning and resource allocation
Highly proactive, detail-oriented, and results-focused
Proficient in Microsoft Office (Excel, Outlook, Word)
Expert in internal and external relationship building and management
Organization, flexibility, and the ability to prioritize and manage diverse activities simultaneously
Dynamic, problem-solver with an Innovative and creative mindset
Strong communication, presentation, negotiation and influencing skills
Attention to detail and quality control
Passionate about delivering optimal results
Always maintains effective working relationship despite any difficulties caused by conflicting roles or differing viewpoints
Will resolve differences of opinion by seeking mutually acceptable solutions
Contributes to a supportive team environment by providing support and back up to team members and sharing expertise with others
Seeks feedback from other team members
Is highly motivated and energetic and has 'can do' attitude
Is able to work in teams from across the organization, not just within their area of specialty
Statistical aptitude and/or database knowledge
Willingness to continue developing and growing in the marketing field and responsibilities
Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline-driven and service-focused environment
Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations
Knowledge of syndicated data such as IRI a plus
Good problem-solving skills
Excellent attention to detail
BA in Marketing, Business, or related field or equivalent discipline preferred
A minimum of Five years' experience in trade marketing, brand marketing, or marketing management (experience in the food industry would be an asset)
Experience managing a brand across multiple markets
Experience in management and execution of budgets
Proficiency with Microsoft programs
You have prior experience in Trade Marketing
Understanding of grocery purchasing behavior and the Consumer-Packaged Goods marketplace
1-2 years of retail, sales, event or trade marketing experience, e-commerce preferred
Strong organizational skills and attention to detail
Must be self-motivated, organized and possess strong problem-solving skills
A curious self-starter, able to work independently without excessive oversight
An effective multi-tasker that can set priorities and schedule work activities
Ability to effectively present information to management
Interpersonal and communication skills
Ability to present, converse and report professionally to Lactalis Leadership
Teamwork, good communication skills to work closely across departments
Should possess strong communication and organization skills
Ability to manage multiple projects in a fast-changing environment
Highly motivated, dynamic, efficient, and fast learning
Positive attitude, flexibility and a strong work ethic are critical to thriving in this position
You have strong communication & interpersonal skills
You have strong analytical skills and are comfortable dealing with numerical data
You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
Ability to travel as needed domestically, approx.. 85% of the time. Overnight as needed
Marketing position does require driving to attend brand exposure opportunities, retail stores, meetings, events, shows, broker business relation matters, business/product related prospects
Preferred
Some practical experience through prior internships or professional experiences in E-Commerce and/or Consumer Packaged Goods (CPG) preferred
Knowledge of syndication channels and content service providers
Benefits
Insurance costs significantly
Contribute generously to retirement plans
Paid Time Off from day one
Training and development opportunities
Education Reimbursement
Company
Lactalis U.S. Yogurt
The Lactalis U.S. Yogurt division is part of the world’s largest dairy company.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase