Tagg-N-Go Car Wash · 13 hours ago
VP of Marketing
Tagg-N-Go Car Wash is one of the fastest-growing regional car wash brands in the country. They are seeking a senior marketing leader who will build and execute the marketing strategy, lead the team, and drive brand development as the company scales.
AutomotiveCustomer ServiceEvents
Responsibilities
Build, lead, tweak and implement the full marketing strategy. From brand storytelling to digital performance, from app engagement to local field marketing
Lead and expand the team. You’ll start with two direct reports and help hire the next key player based on Tagg-N-Go’s vision
Help us deepen loyalty and increase retention. You’ll own strategies around our loyalty app, customer pass programs, brand trust, and repeat business
Protect and evolve the Tagg-N-Go brand as we scale into new markets. Maintain brand consistency as we scale. Ensure messaging, visuals, and tone are aligned across all platforms and human across all touchpoints
Work directly with Operations, Executive Leadership Team, and Support to shape pricing, promos, customer experience, and internal comms
Turn partnerships and events like our Utah Jazz and Scarewash into meaningful local brand connections
Qualification
Required
10+ years in marketing, including 3+ years in a senior leadership role, ideally in retail, hospitality, consumer services, franchise, or multi-location brands
Strategic and execution-focused: can think big, operate fast, and build structure in a growing organization
Proven experience across brand, digital, CRM, loyalty, content, and community: not just overseeing campaigns but driving measurable results
Team builder and mentor: scaled teams, led departments, and know when to get in the weeds and when to delegate
Data-driven mindset: separate signal from noise, know your way around KPIs and performance dashboards, and make decisions grounded in customer behavior and business impact
Early adopter of tools and trends: constantly testing new platforms, tactics, and technology to gain a competitive edge
Strong creative instincts: whether it's campaign direction, messaging, or visual identity, you know how to bring a brand to life
Builder of clarity and systems: you create order where things are moving fast and aren't afraid to figure it out as you go
Confident but low-ego: you lead through influence and collaboration, not control
Customer-first operator: you believe that great marketing builds trust, loyalty, and long-term growth and not just short-term wins
This role requires regular travel to support field teams, site performance, and cross-functional initiatives. Travel frequency will vary based on business needs
This role is active and requires periods of standing, walking, and sitting at a desk
Ability to lift, carry, push, or pull up to 50 pounds is necessary
Specific vision abilities, including close vision and color differentiation, are required
Benefits
Profit sharing program
Unlimited PTO
Health, Dental, Vision, HSA, EAP
Matching 401(k)
Free Car Wash Passes
Tuition Reimbursement Program
Annual company summit & leadership events
Company
Tagg-N-Go Car Wash
Tagg-N-Go Car Wash offers car washing services.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Andover Lending
2025-09-09Debt Financing
Recent News
2025-09-10
Company data provided by crunchbase