Senior Manager, Brand Creative jobs in United States
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PetSmart · 12 hours ago

Senior Manager, Brand Creative

PetSmart is building a modern, high-performing in-house creative organization, and they are seeking a Senior Manager, Brand Creative to lead brand storytelling and creative direction. This role requires a proactive leader to elevate brand campaigns, collaborate with teams, and manage creative quality across various channels.

E-CommercePetRetailRetail TechnologyTraining

Responsibilities

Lead and elevate brand campaigns, seasonal storytelling, special projects and evergreen brand moments across digital and physical channels
Partner closely with the Creative Director to define, protect, and evolve PetSmart’s brand look, feel, and creative standards
Actively lead and participate in brainstorming and creative sessions, shaping ideas into clear, executable concepts
Serve as a hands-on creative lead, designing work, strategically conceptualizing campaigns and art-directing photography and video from concept through post-production
Own creative quality, consistency, and storytelling excellence across all brand work
Act as a trusted creative and brand expert and Creative Director proxy when needed—leading reviews, presentations, and partner discussions
Partner with the Creative Director to communicate and reinforce brand and visual standards with marketing and business partners, while supporting governance of external agencies and production partners
Collaborate deeply with Copy, Digital Creative, Store Creative, Marketing, Merchandising, and eCommerce teams to ensure holistic campaign alignment
Build strong relationships with photographers, producers, stylists, editors, and external partners
Lead, mentor, develop, and allocate work for 2 - 5 designers and art directors, fostering a culture of ownership, accountability, and creative ambition
Manage multiple high-profile projects simultaneously while balancing speed, quality, and brand integrity
Champion operational excellence by driving more AI utilization, automation, and modern production workflows to improve efficiency and scale
Stay ahead of cultural, retail, and design trends—keeping PetSmart’s brand work fresh, relevant, and differentiated

Qualification

Creative leadershipBrand storytellingArt directionAdobe Creative SuiteAI-enabled workflowsVisual systems creationTeam managementMentoring talentCommunicationCollaboration

Required

6-10+ years of creative experience in retail, lifestyle, or consumer brands
4+ years leading or managing creative teams (Senior Manager, Associate Creative Director)
Proven experience creating, evolving, and extending cohesive visual systems that scale across campaigns, brand identities, and style guides
Strong portfolio demonstrating brand-defining ideas, designs, photography, video, and campaign work
Expert in Adobe Creative Suite, presentation software; working knowledge of Figma, and modern production tools
Excellent communication, storytelling, and executive-level presentation skills
Proven ability to balance creative vision with operational rigor
Demonstrated interest in growth toward Creative Director role. You're willing to put in the hard work

Preferred

Working experience with AI-enabled creative workflows and emerging technologies strongly preferred

Benefits

Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
"Top Dog" gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
"Sit & Stay" Café serving fresh breakfast and lunch options, snacks, & more
"Lil Paws" NAEYC-accredited onsite childcare facility providing high-quality early education
Paid Volunteer Opportunities to spend time doing good for causes close to heart
Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

Company

PetSmart

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PetSmart is an e-commerce business that offers pet supplies, medications, grooming solutions, and adoption services.

Funding

Current Stage
Public Company
Total Funding
$2.71B
Key Investors
Apollo
2025-08-08Debt Financing· $2.7B
2023-07-24Secondary Market
2014-11-18Acquired

Leadership Team

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Ken Hicks
CEO
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Alan Schnaid
EVP and Chief Financial Officer
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Company data provided by crunchbase