Tiger Pistol · 3 days ago
Digital Marketing Team Lead
Cleveland, OH
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $90K/yr
4+ years expTiger Pistol is the premier local advertising platform that streamlines and simplifies local advertising through AI and advanced automation. They are seeking an experienced Digital Team Lead to guide digital strategy, drive online performance, and manage cross-functional digital initiatives.
AdvertisingMarketing AutomationSocial Media Marketing
Responsibilities
Serve as the primary day-to-day point of contact for digital program execution across internal teams and stakeholders
Lead internal Q&A related to timelines, deliverables, campaign requirements, and digital tooling
Translate marketing objectives and service packages into clear work plans and executable deliverables
Coordinate onboarding, transitions, and ongoing program needs as priorities shift or scale
Design, document, and maintain workflows for: Organic marketing and SEO initiatives, Paid media campaigns (search, social, display/programmatic), Website builds, updates, and optimizations
Own timelines, task assignment, prioritization, and delivery across service lines
Identify bottlenecks, improve efficiency, and escalate resource needs when required
Ensure consistent use of templates, SOPs, and standardized processes to support scalable delivery
Manage and support a small team of junior specialists (organic, paid media, website execution)
Assign work, review output, and provide clear feedback to maintain quality and consistency
Coach team members on process adherence, platform execution, and efficiency
Track capacity and performance to ensure deadlines and service standards are met
Manage the team with clear goals, accountability, and support
Oversee and support the execution of integrated digital campaigns across: SEO and local optimization, Paid search (PPC) and paid social, Display and programmatic, Website enhancements and content updates
Partner with content and web resources to ensure campaigns and site updates align with objectives
Support optimization initiatives such as conversion rate improvements, testing, or ongoing enhancements
Own reporting and data compilation across key digital channels (organic, paid, website)
Establish and maintain dashboards, KPIs, and reporting processes
Monitor performance trends and flag opportunities, risks, or delivery concerns
Ensure reporting is accurate, consistent, and delivered on schedule
Partner with strategy leadership to surface insights and support optimization recommendations
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
4–7 years of experience in digital marketing operations, project management, or agency delivery
Proven experience managing and mentoring junior or early-career team members
Strong organizational skills and comfort managing multiple workflows simultaneously
Working knowledge of digital marketing channels (SEO, social, paid media, web/CMS)
Strong ability to document process, drive execution, and maintain delivery standards
Excellent written and verbal communication skills; strong stakeholder management
Highly detail-oriented, deadline-driven, and comfortable operating in fast-paced environments
Preferred
Experience in multi-location marketing, healthcare, franchise-style programs, or high-volume service delivery
Familiarity with tools such as: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Local listings/reputation platforms (e.g., Uberall, Birdeye), Programmatic platforms (e.g., Simpli.fi), Website CMS platforms
Experience scaling standardized digital marketing services across large client portfolios
Basic familiarity with HTML/CSS, CRM systems, or marketing automation tools (HubSpot, Marketo, etc.)
Benefits
Health, dental, and vision insurance, and retirement plan options.
Flexible work arrangements, professional development, and a collaborative, inclusive culture.
Company
Tiger Pistol
The Tiger Pistol Collaborative Advertising Platform™ enables social advertising at scale for brands, resellers, and agencies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$5.1MKey Investors
WebCentral GroupRampersand
2014-11-27Series A· $3.1M
2013-10-24Seed· $1M
2012-05-17Angel· $1M
Leadership Team
Paul Elliott
Chief Executive Officer
Recent News
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