Fairplex · 12 hours ago
Marketing Manager
LOS ANGELES COUNTY FAIR ASSOCIATION - POMONA, CA 91768
Full-time
Onsite
Mid, Senior Level
$80K/yr - $90K/yr
5+ years expFairplex is seeking a Marketing Manager to oversee the management and execution of marketing strategies and brand development. The role involves fiscal management of the marketing budget, advertising, community-based market strategies, and providing marketing support to various business units.
Event ManagementEvents
Responsibilities
Directly responsible for development, supervision and overall administration of: • Fiscal management of Fairplex comprehensive marketing budget to meet organization goals. • Trade and consumer advertising, promotions, paid social media and marketing programs designed to promote attendance growth at the Los Angeles County Fair, increased awareness and utilization of Fairplex, and support and trial of the Fairplex brands. • Diversity and community-based market strategies and programs to maintain and cultivate business relationships with strategic community organizations reflective of the diversity of our market. • Marketing support and services to all Fairplex business units and strategic partners to meet revenue and attendance targets. • Advertising, promotions, marketing, research, and design agencies as required to develop marketing and sales programs and products that ensure reinforcement of corporate brand identity and reflect business goals that lead to sustainable competitive advantages. • Brand image, identity, integrity and positioning for Fairplex and the Los Angeles County Fair to reflect business strategies that lead to sustainable competitive advantages. • All aspects of qualitative and quantitative research essential to marketing and planning programs, evaluating test markets, and improving corporate decision-making effectiveness. • Cross-promotional programs for Fairplex to leverage our existing customer base. • The design, maintenance, promotion of the websites and marketing initiatives for the Fairplex, Fair and various new business and self-produced event web sites. - Perform other duties as required
Qualification
Required
Any combination of training and experience in marketing, sales, advertising, promotions or communications equivalent to the successful completion of undergraduate course work from an accredited college or university
At least five years of responsible experience in an advertising or promotions environment
Proven leader
Ability to manage several activities and projects simultaneously
Ability to work effectively under pressure and deadlines
Effective decision-maker
Ability to develop strategic business and operations plans
Excellent written and oral communication skills
Ability to type and operate a 10-key calculator
Knowledge of computer operations including (but not limited to) word processing, spreadsheet, and database applications
Working knowledge of data entry and accounting
Organizational skills and the ability to perform in a fast-paced environment
Ability to work weekends, some evenings and Fair Days
Must be able to type and use various computer software applications
Ability to move around the grounds
Ability to lift a minimum of 25 pounds
Must possess a valid California drivers license
Company
Fairplex
Fairplex is an event management platform.
201-500 employees
Funding
Current Stage
Growth StageRecent News
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