Redirect Health · 12 hours ago
Director of Growth Marketing — $0 Healthcare for You and Your Entire Family
Redirect Health is dedicated to making healthcare affordable for small businesses and individuals. The Director of Growth Marketing will drive sustainable growth through data-driven marketing strategies, focusing on awareness, acquisition, and engagement to improve access to high-quality healthcare.
Hospital & Health Care
Responsibilities
Serve members, prospective members, and internal teams by driving sustainable growth through data-driven marketing
Be responsible for paid acquisition performance, full-funnel optimization, and marketing efficiency
Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget
Support: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement
Collaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution
Improve: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards
Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value
Qualification
Required
7+ years of experience in performance marketing, growth, or demand generation (B2C or B2B2C preferred)
Proven success scaling paid acquisition at $100K+/month spend
Expertise with Meta and Google Ads, funnel analytics, and marketing automation (HubSpot preferred)
Deep understanding of attribution, ROAS modeling, and data-driven decision-making
Experience leading cross-functional teams and collaborating across departments
Strong communication, analytical, and leadership skills
Preferred
Experience in healthcare, insurance, or subscription models is a plus
Benefits
$0 monthly premiums
$0 to add your spouse or children
$0 deductibles (we reimburse them)
$0 out-of-pocket maximums
Dental & Vision insurance
Paid time off & sick time
401(k) access