SmartNews · 1 day ago
Growth Marketing Specialist
Palo Alto, California, United States
Full-time
Hybrid
Entry, Mid Level
$107K/yr - $141K/yr
2+ years expSmartNews is a leading global information and news discovery company dedicated to delivering quality information to the people who need it. The Growth Marketing Specialist role involves shaping and executing paid growth strategies in the US to drive profitable user acquisition across various marketing channels while collaborating with cross-functional teams.
AppsArtificial Intelligence (AI)JournalismMedia and EntertainmentMobileNews
Responsibilities
Hybrid role with 2 days in office and 3 days remote
Build, test, and optimize user acquisition campaigns (e.g. Facebook, Google, and many others)
Drive strategy and manage user acquisition agencies, creative production and testing, and ensure the delivery of high impact, measurable results
Provide a strategic business and partnership perspective to the product, operations, business development, and sales teams
Own & deeply understand KPIs and be accountable for growth’s role in reaching those goals
Speak confidently to the health of the business, regularly joining business reviews
Drive operational rigor throughout the business, connecting the dots, and making key decisions based on data analysis to execute against the growth strategy
Qualification
Required
User Acquisition Experience driving Mobile App Installs in the US
2 - 5 years experience in mobile user acquisition at scale on a B2C mobile app with demonstrated understanding of core metrics such as CPA, CPM, ARPU, Retention, LTV, etc
Experience executing ROI-driven campaigns on Facebook Ads, Google UAC, Apple Search, and Programmatic/DSP buying with annual spend exceeding $300K
Highly analytical, ability to implement A/B tests, build growth forecasts, regression testing, incremental analysis and more. SQL & Tableau knowledge is a plus
Preferred
Passion for building habitual engagement among millions of consumers
Ability to clearly articulate business requirements, track ROI, and present success to Senior Executive Management Teams
Familiar with ad attribution platforms / measurement partners like Adjust or Appsflyer
Familiar with ad creative design formats + best practices for online marketing platforms and is comfortable with managing design agencies/contractors to produce ad creatives
Benefits
401(k) with employer matching
Up to 100% medical, dental, and vision insurance for you and your family
Benefit plan with monthly allowances
Complimentary lunch, snacks, and beverages in the office
Company
SmartNews
SmartNews is a news app that helps users find quality news beyond the filter bubble.
501-1000 employees
H1B Sponsorship
SmartNews has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (2)
2022 (23)
2021 (10)
2020 (12)
Funding
Current Stage
Late StageTotal Funding
$410.29MKey Investors
Development Bank of JapanGreeGlobis Capital Partners
2021-09-15Series F· $230M
2019-11-18Series E· $92M
2016-07-07Series D· $38M
Leadership Team
Ken Suzuki
Chairman, CEO and President
Bernie Davis
Head of Media Partnerships
Recent News
Business Wire
2025-08-27
Company data provided by crunchbase