Montana State University - Office of Student Engagement · 4 days ago
Marketing and Outreach Specialist
Bozeman, MT
Contract
Onsite
Entry, Mid Level
$23.55/hr - $23.55/hr
2+ years expMontana State University - Office of Student Engagement is seeking an experienced Marketing and Outreach Specialist to support the communication efforts of the Academic Technology and Outreach team. The role involves developing and implementing marketing strategies, managing outreach initiatives, and ensuring brand consistency across various platforms.
Events Services
No H1B
Responsibilities
Collaborate and consult with ATO leadership, staff and partners on marketing and communications needs
Develop, implement, evaluate and regularly update ATO marketing and communications plans and procedures
Facilitate the design, production, and dissemination of marketing and communications materials
Lead public relations efforts to raise community awareness and recruit non-credit continuing and professional education partners and students
Ensure alignment with print and digital communication standards and MSU’s branding guidelines as articulated by MSU Communications. Coordinate with MSU Communications and other on- and off-campus communications and media professionals
Lead marketing and communication efforts for a wide range of ATO initiatives including non-credit education, academic outreach and academic learning technology support
Develop and implement marketing and communication plans for non-credit programs, outreach activities and academic technology resources in coordination with ATO leadership and program managers
Research and identify appropriate markets for various ATO offerings and facilitate the production and distribution of timely marketing and communications materials; communication formats include print (flyers, ads, press releases, annual reports, articles, etc.) and electronic (website, social media, digital ads, etc.)
Collect relevant marketing and communications data and report on key performance indicators
Collaborate on grant proposals by supporting research, broader impact development, content writing, editing and design elements
Manage continuing and professional education student recruitment efforts
Oversee and execute ATO student recruitment at outreach at community events, information fairs and other public relations opportunities
Serve as a primary representative of ATO and deliver general ATO presentations to a variety of audiences as requested
Actively attend ongoing ATO courses, programs and grant-funded events to document the student experience through photos, video and participant quotes
Engage with instructors and content experts as needed to accurately and effectively convey course and program information to the public and funding agencies
Work with Registration Coordinator to collect relevant recruitment data and report on key performance indicators
Ensure MSU ATO brand consistency and alignment with University Communications best practices
Oversee the overall content and look of the MSU ATO website in coordination with the ATO web manager and within the bounds of the university’s Content Management System and web guidelines
Advise internal instructional designers, program managers and additional staff members in MSU/ATO brand practices and procedures
Serve as the liaison between MSU Communications and other on- and off-campus communication professionals to ensure brand consistency for all ATO program materials
Qualification
Required
Bachelor's degree in marketing, communications, or related field
Demonstrated experience writing and producing effective print and electronic communications materials and two years minimum experience in a related position
Familiarity with design and/or web content management software or platforms
Demonstrated experience working in close collaboration with other staff
Preferred
Experience preparing and producing effective marketing using social media and digital tools
Experience working in a higher education setting
Experience preparing and presenting content to a variety of audiences
Benefits
Benefits Eligible
Company
Montana State University - Office of Student Engagement
The Office of Student Engagement (OSE) provides and facilitates student engagement opportunities for MSU students through a variety of programs, events, services, and activities on the Bozeman campus.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase