Messina Hof Winery and Resort · 19 hours ago
Marketing Manager
Bryan - Bryan, TX 77808
Full-time
Onsite
Mid, Senior Level
5+ years expMessina Hof Winery and Resort, established in 1977, is known for its high-quality wine production and hospitality. The Marketing Manager will be responsible for directing and executing all marketing, public relations, and digital sales efforts to enhance the Messina Hof brand and increase market share.
HospitalityWine And Spirits
Responsibilities
Responsible for growth and development of Messina Hof and increased market share through data collection, strategic customer identification, promotion and marketing development, execution of plans, and communication both internal and external to our company
Coordinate marketing and strategic sales initiatives and activities of all departments and across all mediums. Maintain open communication with other Messina Hof managers on execution of marketing and strategic sales plans and development of programs to achieve company goals
Plan, organize and execute advertising campaigns, as well as create aggressive promotions and marketing strategies, and maintain master advertising calendar
Responsible for creating and executing sales/promotional, marketing, and advertising presentations to strategic partnerships and potential clients
Responsible for development, expansion, and diversification of digital sales, digital advertising, and overall e-commerce sales channels
Assist with management of common carrier and shipping relationships, ensure shipping compliance, oversee shipping logistics and address any shipping-related supply needs
Responsible for company website management and development, e-commerce portals and digital sales channels, digital promotions, digital content creation and management, SEO rankings, blogging and social media campaigns and digital marketing initiatives
Utilize emerging technologies, such as artificial intelligence (AI) and new programs, to streamline and bolster marketing efforts and overall sales
Coordinate with the Messina Hof Wholesale Division to create and execute sales programs, materials, marketing, and presentations to increase sales through the distribution networks
Responsible for identification and full support of competitions, festivals, conventions, appearances, events, and demos that create positive results for the company
Establish rapport and maintain relationships with customers, industry partners and media contacts
Supervise public relations and marketing employees and manage marketing internship program
Provide all necessary channels of communication to all relevant contacts with the news, media and related communities
Maintain Brand standards according to documented Brand strategy, personality and values
Responsible for the timely design and creation of content for all newsletters, press releases, social media channels, company marketing materials, labels, ads, radio scripts, posters, displays and point of sale (POS) materials, etc
Ensure that marketing materials, POS, displays, and other printed materials are maintained in appropriate volume in marketing inventory and displayed in all hospitality locations
Responsible for wine and food product label design, ordering, stocking, and tracking for all products
Execute all federal and state label approvals and maintain compliance standards and records for all products in accordance with state and federal law
Responsible for departmental budget development and meticulous management of expenses
Oversee communication to Messina Hof staff all items, programs, and events to be promoted, as well as all information regarding company press, accolades, product updates, or announcements
Maintain customer database and e-mail list and coordinate weekly e-mail blasts
Perform other duties as required
Qualification
Required
Related degree and/or 5-10 years of experience
Have good long and short-term memory and ability to maintain records, organize and multi-task
A basic understanding of wine sales and distribution
Ability to problem solve and communicate effectively verbally and in writing
Able to operate a personal computer and be familiar with a variety of computer programs, including graphic design, desktop publishing, Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Orderport, etc
Self-motivated and able to work independently to meet necessary sales goals and deadlines
Understand fundamentals of public relations, how it complements Marketing and how it supports overall Brand building. Understand website management and development along with digital advertising methods
Excellent communicator and relationship builder
Company
Messina Hof Winery and Resort
Messina Hof Winery and Resort is a wine and spirits company that offers wine, food, and hospitality services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Paul Bonarrigo
CEO and Head Winemaker
Merrill Bonarrigo
Co-founder/ MOM
Company data provided by crunchbase