New Museum of Contemporary Art · 11 hours ago
Temporary Digital Marketing Manager-Parental
New York, NY, US
Full-time
Onsite
Mid Level
$72K/yr - $72K/yr
3+ years expThe New Museum of Contemporary Art is seeking a Temporary Digital Marketing Manager to cover a parental leave for a five-month period. This role involves implementing and tracking digital marketing campaigns, managing web content, and ensuring effective communications to promote the Museum's exhibitions and programs.
Museums & Institutions
Responsibilities
Oversee web production for New Museum, including liaising with external website developers to coordinate rolling updates and debugging; collaborating with internal stakeholders on content development, review, production, and publication
Work cross-departmentally to update web content (event pages, exhibition pages, visit page, membership page, etc.) in a timely manner in conjunction with institutional messaging and deadlines, and following website and brand guidelines
Work closely with departments across the Museum to promote and market exhibitions, events, and other initiatives, including by not limited to: New Museum Store, NEW INC, membership, Rhizome, etc
Manage and track analytics across web, email, and OOH digital advertising (where applicable) during fixed term, and use analytics to assess conversions and adjust strategy when needed
Oversee the Museum’s email marketing program using Mailchimp, ensuring consistent quality, formatting, tone and voice, and maintaining lists and audience segments
Manage institutional email calendar and timelines for all email communications (newsletters, invitations, etc.), working cross-departmentally and ensuring campaigns are created and deployed on schedule
Work with internal stakeholders to determine content for monthly e-newsletters; design, route, test, and deploy
Conduct A/B version testing to optimize messaging for segmented audiences to increase conversions, engagements, and subscriptions
Liaise with event-producing departments to track ticket sales across promotional cycles to gauge if additional support and messaging is needed
Contribute to implementing strategies for email acquisition online and on-site
Be a key stakeholder contact, clarifying strategic requirements, clearly translating complex ideas into concrete solutions, and managing diverse organizational expectations
Under the supervision of the Director of Marketing and Digital Strategy, liaise with external vendors to implement OOH and digital marketing campaigns, including project coordination, asset creation, and reporting
Oversee production standards and ensure that the New Museum’s digital products conform to consistently high production values and provide elegant user experiences
Support project management for Bloomberg Connects, inclusive of weekly content meetings, data review and reporting, and interdepartmental development and execution
Create partner event listings and calendars on external sites
Collaborate on the creation of engaging content for an array of digital communications, including website, email, and social media
Engage with other institutions to stay current on trends, exhibitions and industry practices
Qualification
Required
Minimum 3 years of experience in digital marketing or related field
Strong knowledge of Mailchimp (familiarity with the API and 3rd party integrations a plus)
Experience with Google Analytics
Experience working with the latest web and mobile production standards and practices, social media tools and platforms a plus
Experience writing SEO page descriptions and image alt text a plus
Fluency in Adobe Creative Suite and Microsoft Office
Demonstrated experience working managing the development of marketing campaigns, digital products, technologies, and experiences
Fluency in HTML and CSS, with a working knowledge of PHP a plus
Exceptional organizational skills and a keen eye for design and detail
Experience with project management tools (Asana a plus)
The ability to prioritize and manage requests from various stakeholders
The ability to juggle multiple projects on deadline, work under pressure, and take initiative
Humor, kindness, empathy, and the ability to accept and manage feedback
Excellent writing and proofreading skills
A proficiency with internet culture and close familiarity with the tools and the landscape of the digital world
Preferred
Ability to design and implement user testing scenarios
Knowledge of Amazon AWS, particularly CloudFront and S3
Interest in contemporary art and museums
Experience working at a non-profit or arts
Benefits
Medical
Dental
Vision
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)
Health Reimbursement Program through the Difference Card
Commuter Benefits Program through the Difference Card
Voluntary Short Term Disability Plan
Long-Term Disability
Life Insurance
Retirement Plan
Other voluntary benefits
15 days of paid time off
8 sick days off
13 holidays off
Company
New Museum of Contemporary Art
New Museum is a leading destination for new art and new ideas. It is Manhattan’s only dedicated contemporary art museum
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Regan L. Grusy
Chief of Staff, VP Partnerships
Karen Wong
Cofounder, ONX Studio
Recent News
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