Western & Southern Financial Group · 13 hours ago
Marketing Content Manager
Cincinnati, OH
Full-time
Onsite
Senior Level
5+ years expWestern & Southern Financial Group is seeking a Marketing Content Manager to create and execute a comprehensive content strategy for Touchstone Investments. The role involves developing engaging product-related content and overseeing its promotion to support sales goals, while collaborating with various internal teams to ensure quality and compliance.
Financial ServicesHealth InsuranceInsurance
Responsibilities
Develop and manage a cohesive content strategy that aligns with Touchstone's brand and sales priorities
Partner with product, sales, compliance and marketing leaders to define messaging priorities and create impactful, compliant content
Work closely with the Digital Engagement Specialist (social) and Web Content Manager (web) to ensure consistent, integrated messaging across all channels
Oversee the creation, updates, and accuracy of quarterly product marketing materials including fund fact sheets, commentaries, and other core sales collateral
Lead Touchstone's email marketing strategy, execution, and measurement through Salesforce Marketing Cloud
Collaborate closely with Marketing Operations on the setup, deployment, and tracking of email campaigns and journeys
Develop targeted, compelling email journeys in partnership with sales and product subject matter experts, ensuring content aligns with key initiatives, product positioning, and advisor needs
Monitor campaign and journey results to identify trends, measure effectiveness, and inform data-driven optimizations
Continuously refine segmentation, creative approach, and cadence to improve engagement, conversion, and retention
Serve as the primary business unit administrator for Seismic, managing both the content repository and Learning environments
Ensure Seismic content is organized, current, and easily accessible for internal teams and advisors
Partner with subject matter experts to plan, launch, and maintain Seismic Learning modules and educational programs that promote adoption and engagement
Direct writers, designers, videographers, and agencies to deliver timely, high-quality content
Partner with Legal, Compliance, and other internal stakeholders to ensure all materials meet brand and regulatory standards
Track performance metrics across platforms and recommend improvements to optimize content reach, engagement, and ROI
Works independently to stay current on industry and marketing best practices
Stays informed of compliance regulations affecting content creation and distribution
Performs other duties as assigned
Complies with all policies and standards
Qualification
Required
Bachelor's Degree In marketing, journalism, communications, English, or a relevant field
Typically requires 5+ years of experience producing and managing marketing content
Demonstrated Experience in content planning, project management, and performance measurement
Demonstrated ability to effectively manage, interact and communicate with all levels of staff and management
Strong writing, editing and communication skills with a collaborative and organized approach
Preferred
Master's Degree In business, journalism, communications, English, or a relevant field
Proven written communication skills with the ability to convey compelling and technical information to internal and external customers in a clear, focused and concise manner
Ability to conceptualize, develop and implement marketing content and campaigns in a variety of formats and media
Knowledge and experience of the financial services industry, specifically asset management
Knowledge of compliance standards and FINRA requirements for financial marketing
Experience using Salesforce Marketing Cloud or a comparable marketing automation platform
Proficient in Microsoft Office
Proficient in using content management and Learning systems (Seismic & Seismic Learning) or equivalent
Proficient in using major social network business tools (such as LinkedIn)
Relevant securities designations (Typically, SIE, Series 7 and Series 24)
Company
Western & Southern Financial Group
Western & Southern Financial Group is a network and insurance group.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John F. Barrett
Chairman, President and CEO
Robert Walker
Senior Vice President and Chief Financial Officer
Recent News
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