BoF Careers · 5 days ago
Hoka Director, Digital Concept Design - HOKA
Portland, AR
Full-time
Hybrid
Director/Executive
10+ years expDeckers Brands is dedicated to fostering an inclusive environment where every employee can thrive. As the Director of Digital Concept Design for HOKA, you will lead the integration of digital tools and generative AI into the footwear design process, shaping the future of performance footwear and empowering creative teams.
Marketing & Advertising
Responsibilities
Define and drive HOKA’s digital design enablement roadmap, integrating 3D design, AI visualization, and prototyping tools into the footwear design process
Build and scale design tools and workflows that enhance creativity and efficiency for the entire design team
Rapidly prototype and test digital concepts, including AI-generated forms and interactive environments
Partner with VP of Design and Design Directors to set bold category vision and creative direction
Collaborate with internal and external teams to develop custom digital workflows and generative design systems
Empower the design community through training programs, toolkits, and hands-on support for digital and AI tools
Work closely with footwear design, innovation, engineering, and digital product teams to align tools with real-world needs
Prototype the future by developing and testing digital concepts that challenge convention and inspire new possibilities
Foster a culture of experimentation, learning, and cross-disciplinary collaboration
Lead, mentor, and develop a high-performing team, promoting innovation and continuous learning
Support career development and growth through coaching, feedback, and performance management
Drive a team culture rooted in trust, pride, and purpose, aligned with HOKA’s employee-centric values
Partner with Design Leadership Team and Brand Creative to define annual and seasonal creative vision and design direction
Attend seasonal kickoff events and travel to factories as required to bring digital concepts to life
Qualification
Required
Hold a bachelor's or master's degree in industrial design, product design, interaction design, or a related field
Bring 10+ years of experience in 3D footwear design, creative technology, or digital product creation, with a focus on tool-building and workflow innovation
Have 5+ years of people management experience, with a track record of building and mentoring creative teams
Demonstrate expertise in 2D and 3D NURBS + POLY design and render tools (e.g., Rhino, Modo, Blender, Zbrush, Grasshopper, Gravity Sketch, Unreal, Keyshot, Substance Painter, Adobe Creative Suite)
Lead generative AI platforms (e.g., Midjourney, Vizcom, etc.) and have deep knowledge of performance footwear design, tooling design, mold design, and footwear manufacturing techniques
Excel in performance footwear upper and tooling 3D modeling
Have experience developing and implementing digital workflows for design teams, including AI-assisted ideation, visualization, and prototyping
Are familiar with rapid prototyping, simulation, and digital-to-physical pipelines
Possess strong leadership and communication skills
Showcase a portfolio of creative excellence and technical innovation in digital design
Bring expert-level knowledge of running, outdoor, and lifestyle footwear competitive landscape
Benefits
Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase