Working America · 17 hours ago
Media Director
DC-Baltimore Area
Full-time
Onsite
Director/Executive
10+ years expWorking America is the community affiliate of the AFL-CIO, with 5 million members. The Media Director will engage members and communities through robust media strategies, ensuring effective communication that amplifies the organization’s visibility and engagement with working people.
EducationNon Profit
Hiring Manager
Naomi Roth-Gaudette
Responsibilities
Direct and manage the organization's marketing functions across all media
Oversee the ideation, development, implementation, and evaluation of holistic media plans that seamlessly integrate traditional, digital, and emerging platforms
Stay on top of digital marketing trends and evaluate them for Working America's potential implementation
Manage all creative marketing communications content for the organization, driving and implementing overall brand strategy that is focused on producing high-quality, impact-driven content, and working cross-functionally to achieve these outcomes
Direct analytics-informed and targeted outbound communication initiatives with Working America members and the general public, creating content and strategies that engage all portions of a community with a focus on majority female, BIPOC, non-college-educated, and working-class audiences
Experiment with unconventional brand assets, content formats, and storytelling techniques
Work closely with the executive team and directors to curate data-centric campaigns, underpinned by strategic insight and alignment with overarching marketing strategies
Engage with internal analytics teams to extract, implement, and optimize insights across campaigns
Analyze, report, and share insights, strategies, and optimizations from our collective media presence
Effectively hire, supervise, mentor, promote, demote, discipline, and terminate Media Communications staff
Forge a strong alliance with the field, programmatic, and technology teams throughout the organization, ensuring the utilization of skill sets with broader expertise
Hires and manages relationships with vendors or freelancers
Serve as a key member of the Leadership team
Other duties as assigned
Qualification
Required
10+ years in media strategy and communications, with at least 5 years in a supervisory role
Comprehensive grasp over diverse media platforms, ensuring cost-effective and target-aligned media choices
Ability to engage and influence senior management with strong presentation skills
Proficient in data-driven decision making and media planning
An agile mind that combines creativity with strategic thinking
Stellar organizational and multitasking skills, capable of thriving in a high-pressure environment
Demonstrated adaptability in dynamic work settings
Proven supervisory skills complemented by a proactive, positive, and team-centric demeanor
Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college educated, and working class
Demonstrate and apply a strong comfort level with various content creation technologies, tools, and platforms, ensuring that the brand maximizes the potential of current tech trends and innovations
Lead with a technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly evolving digital landscape
Ability to work long and irregular hours as necessary
Preferred
Prior media agency, entertainment sector, or political campaign experience is desired
Benefits
Medical insurance
401(k) with employer contribution
Company
Working America
Working America unites working people who don’t have a union on the job.
Founded in 2003Washington, District of Columbia, USA
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Angela Ashe, PMP, ITIL, CSM
Chief Information Officer
Company data provided by crunchbase